My gosh, the world needs more campaigns that take on religious hate like this. Not with censure or blame but with “heart”. Aramex, the leading global provider of logistics and transportation solutions, has unveiled an …
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Black dogs are unpopular. They stay four times longer in shelters on average because of their colour. A disastrous situation also known as the “Black Dog Syndrome”. This phenomenon is particularly problematic after the summer, …
ATime&Place: A child TV host & an unexpected question. UniSuper makes you rethink retirement
March 4, 2025
What do you want to be when you grow up? It’s usual to ask this of children. UniSuper’s campaign puts the question to adults. Making an already delightful twist even more attention-worthy, the question is …
10 Feet Tall & Happy Happy Soy Boy: Happy, happy soy beans meet a gruesome, gruesome end
March 3, 2025
Australia hasn’t taken an ad song into popular culture since Dumb Ways to Die in 2012, but that might be about to change. The same mix of absurd black humour, cute characters and contagiously springy …
Pregnant Then Screwed: How to lose a job in 9 months
March 1, 2025
Returning to work after maternity leave or starting your career after motherhood? Good luck (because you’ll need it). Charity, Pregnant Then Screwed, and a collective of advertising creatives have launched a campaign to highlight the …
No Fixed Address & Greenfield Natural Meat Co.: The tactical campaign solving a 100,000 egg theft
February 27, 2025
On February 1, 100,00 eggs were stolen from the back of Pete & Gerry's Organics' distribution trailer in Pennsylvania. No Fixed Address and Greenfield Natural Meat Co., the brand of humanely produced bacon, saw the …
It’s Friday: Sydney Water turns Drake’s tantrum into a multi-million views viral hit
February 25, 2025
Just one day after Drake shared a viral video of him throwing an orange slide at a drone supposedly spying on his Crown Towers penthouse, Sydney Water has stepped forward with an Instagram post apparently …
You’re the Goods: Papaya Solitaire puts the world into order
February 25, 2025
Got a thing for order? Papaya Solitaire’s campaign by London indie, You’re The Goods, has you in its grasp. The mobile sorting game, a modern version of the ancient card game, is making itself known …
.becoming: Surfrider Foundation Europe follows Trump’s renaming lead
February 25, 2025
When Donald Trump unilaterally decided to rename the Gulf of Mexico the Gulf of America, it gave Paris agency, .becoming an idea for the Surfrider Foundation Europe. The agency responded to unwitting absurd humour with …
EMC Productions: Rising talent, Jiawei Li, bridges UK and Chinese cinema
February 21, 2025
EMC Productions has brought in emerging Chinese producer, Jiawei Li, as a key force to expand the London film company. He is a driving force behind the newly founded Green Brick, an initiative focused on …
Photoplay director, Louis Sutherland: Behind the performances that make commercials stand out
February 20, 2025
Louis Sutherland’s international renown, and many of his impressive collection of awards, come from his skill as a performance director. His ability to portray the relatability of family dynamics is evident in recent campaigns such …
LG2 & Fondation Digestive: Life-saving toilet paper
February 18, 2025
This has to be one of those “I wish I’d thought of that” campaign ideas. Fondation Digestive and LG2 have put a QR code on toilet paper that redirect people to the Clic Santé platform …