Innocean Berlin rebranded on April 1, from agency to healer. Here is what the agency said about that: “Let’s get one thing straight. This isn’t another rebrand, a trendy new …
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Who's doing what in the world of commercial creativity.
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Aldi’s [read: McCann Manchester’s] wit is wonderful. This time it has been used to make a recruitment campaign stand out. At the same time, it underlines the brand’s friendly relationship …
Havas Paris: Besties (!!), KFC & Burger King, hack Temptation Island to mock McDonald’s
March 27, 2025
Burger King and McDonald’s may have spent the best part of a decade in a game of advertising thrust and parry, but KFC France and Burger King have become best-est …
BLKJ Havas Singapore: Durex gives “masters” of pulling-out a reality check with a game
March 27, 2025
Men who think they’re masters in the bedroom are not always right. When it comes to the “pull-out” game, science says they’re really wrong. 22 out of 100 are likely …
If you're not the most searched brand, at least be the most purchased. Burger King is not the most searched fast food brand in Brazil. That could have been seen …
Rob Morrison: Please stop ghosting. It’s killing us all
March 24, 2025
I hate it so much. It’s insipid. It’s contagious. It’s seeping into every corner of our industry. And it could easily be the reason even more talented people abandon Adland …
For whodunnit fans, nothing is worse than a spoiler—except, perhaps, a spoiler that is inescapable. But things that make you go grrrr!!! hold your attention. So VML Group Thailand and Netflix …
Susan Credle has a remarkable understanding of the advertising industry. It has been built over a 35+-year career in senior roles at high-profile, highly creative agencies, beginning with BBDO and …
In 1994, Vinit Suraphongchai was a member of the TV jury at Cannes, as was Jimmy Lam, ex-President of ADFEST. Over many lunches and dinners an idea of an Asia …
Merlee Jayme is one of APAC’s great creative leaders, former CCO for dentsu Asia Pacific; founder of DM9 JaymeSyfu, the agency that won the first and only Cannes Lions Grand …
“Safe work is dangerous if you’re an agency that wants to be known as a creative agency.” Shane Geffen’s career spans two continents and four cities, as a creative at agencies …
When Bravery and Business Collide, Magic Happens
March 23, 2025
by Emir Shafri, Chief Creative Officer, Publicis Group Malaysia Too often, our industry pits agencies and clients against each other: agencies chase brave, award-winning work, while clients prioritise business results. But …