For whodunnit fans, nothing is worse than a spoiler—except, perhaps, a spoiler that is inescapable.
But things that make you go grrrr!!! hold your attention. So VML Group Thailand and Netflix Thailand have dared to spoil Netflix’ ending with The Spoiled Flowers Billboard, a one-of-a-kind floral installation in the heart of Bangkok.
The billboard promotes the new mystery series, Dalah: Death and the Flowers. It takes the show’s content and mimics its storytelling. The main character is a floral designer with a dark secret. The billboard crafted from fresh flowers, mimics the protagonist’s artistry. But as the days pass, the flowers begin to wither. As the petals decay, they gradually reveal the killer’s face—turning something beautiful into another thing that’s sinister. This transformation reflects the series, where the beautiful family image was unravelled into some deadly truths.
It’s a bold move in a country where spoilers spread fast. Netflix Thailand’s own research shows that fans only have a window of 7–10 days before their social feeds are flooded with spoilers. Instead of fighting against this reality, Netflix Thailand turned the fear of spoilers into an irresistible reason to watch.
The message is clear: watch it before this billboard spoils it for you.
With The Spoiled Flowers Billboard, Netflix isn’t just marketing a series, it’s making watching it a race against time. And in the age of instantaneous spoilers, Netflix and VML have created a campaign where audiences don’t just witness a mystery unfold, they experience it firsthand.
Credits
Client: Netflix Thailand
Head of Marketing: Ranus Srirungruangdeja
Film & Series Marketing Manager: Wanrawee Tangsuwan
Marketing Production Manager: Narin Suwannawet
Creative Agency: VML Group Thailand
Chief Executive Officer: Parattajariya Jalayanateja
Chief Creative Officer: Park Wannasiri
Group Creative Director: Natkanate Ruengrujmethakul
Associate Creative Directors: Stefania Kijjaroentorn, Warangrat Rattanabumrung
Senior Copywriter: Rujrada Rienvatana
Art Director: Nutkritta Lertpitiwatana
Creative Service Director: Wascharin Pongsirivilas
Project Manager: Nutthapol Thani
Production Director: Jiroj Mechoojit
Producer: Chayanist Robard
Business Director: Sirina Shinkhem
Account Director: Lallalita Kumkhuntee
Account Manager: Phattrakorn Phatthanachan
Head of Strategy: Sakila banyan
Strategy Manager: Sirada Sriteeraroj
Production & Floral Designer: IN BLOOM
Production House: LETSGETNUTS
Media Agency: H+
Social Media Agency: The Secret Farm
