Who's doing what in the world of commercial creativity.
“The greatest collision is the challenge of achieving business growth driven by creativity” After working at Ogilvy & Mather, TBWA\HAKUHODO, TBWA\CHIAT\DAY Los Angeles, and Media Arts Lab, Motonori joined Accenture Song in 2020. And so, in …
“Building a production company is an ongoing challenge” Michael Ahmadzadeh, co-founded global production house electriclime° with his brother, Pabz Alexander, in 2014, with a business and law degree. His passion for brands and advertising developed while working …
Truce Production Co. is adding celebrated storytelling director, Angie Bird, to its roster - a filmmaker whose raw, unflinching work has consistently challenged audiences for almost a decade. Truce will represent her for commercial work …
Vaping is still seen as a “safer’ alternative to smoking. Plus, it tastes and smells nice. Vapes contain harmful ingredients and toxins – including lead[2]. Some clever creative thinking by Publicis London has found an attention-seizing …
Scalpel sharp humour parodies the classic “walk away from explosion” movie trope to become a showcase for the Hollywood-worthy capabilities of Cinematic Slow Motion in Apple’s newest iPhone 16 Pro commercial. https://www.youtube.com/watch?v=Mk1_KbPuCUI The commercial, created in-house at …
Spring (aka DIY season) has sprung in Europe and HeimatTBWA\ Germany is helping Hornbach to make the most of the seasonal opportunity again. In another of what has become a power-packed history of emotive commercials, …
Australian singer-songwriter Danielle Spencer is making a return to music with her first single in 14 years, Regenerate. 13CO filmmaker, Adam Kiers’, highly stylised narratives, challenging and unconventional, are helping to make that return triumphant. …
Pepsi has repurposed its famous 1992 Super Bowl Cindy Crawford commercial many times. But now the ad has been appropriated by Los Angeles zero-sugar, zero-calories, natural goodness soft drink brand, Zevia, and remade by Maximum …
Don't Call it Love, YSL Beauty’s latest commercial released to coincide with International Women’s Day, is a captivating and sensual love story, set in an elegant Parisian enclave and underscored by a romantic song… …unless you …
Women’s Aid, the UK’s leading charity working to end domestic abuse, has produced a story you’d never want to read to your children. But it’s a story that’s not fiction for many. The Monster Who Came …
Cobblers’ children never have shoes on. Plumbers’ pipes are always leaky. And advertising creatives should know how to fix a positioning problem. But we don’t. Indulge me for a moment. I want you to picture the …
“I’ll get an Uber.” Annoyingly for Heetch, Uber dominates ride sharing. Heetch is number 2 and it offers the same cars, same speed—just 23% cheaper on average. French creative agency, Customer Service, and Heetch figured …