Men’s grooming brand, Harry’s, is reintroducing itself in a campaign by Zulu Alpha Kilo. The brand’s signature no B.S. approach, that has won it the love of millions, still shines with Zulu Alpha Kilo’s flair for humorous storytelling added.
Harry’s has always been about honesty – from great products, to fair pricing, to talking directly to their customers. Its newest campaign celebrates that brand ethos and puts a stake in the ground around the honest truth of men’s grooming – it should make guys feel good, nothing more nor less. Man, That Feels Good reminds men of what Harry’s products won’t do for men – turn them into a bad boy, a rugged man of mystery, a whole new man. These things, the brand explains in its stories, will take hard-won life experiences. But Harry’s will give men a premium experience that feels really good.
The campaign represents a reset for the brand beyond product-specific marketing and is the first of many expressions of Harry’s “honest” brand truth.
Man, That Feels Good was conceived and produced with Zulu Alpha Kilo New York, directed by Elliott Power and produced by Love Song, and it is a reset for the brand beyond razor-only marketing. Zulu Alpha Kilo New York, and its in-house media team, Zulumatic, developed campaign across film, OOH, and social.
The refreshed brand identity was developed by Mythology, with support from COLLINS.
Credits
Creative Agency: Zulu Alpha Kilo
Chief Creative Officer: Tim Gordon
Managing Director: Meghan Mullen
Head of Strategy: Emily Garvey
Creative Director: Dan Cummings
Creative Director: Vic Bath
Art Director: Vic Bath, Lizzie Cox
Copywriter: Dan Cummings, Tilden Lincoln
Designer: Jenny Vivar
Group Account Director: Shrivika Jain
Account Executive: Tyler Rogow
Executive Producer: Temma Shoaf
Integrated Producer: Ian McCartney
Group Strategy Director: Spencer MacEachern
Senior Strategist: Khalied Bashri
Client: Harry’s
Client: VP of Brand: Giselle Balagat
Head of Creative: Robert Thompson
Senior Director of Brand Management: Allie Kelly
Director of Go-to-Market: Katie Erhard
Senior Creative Ops Manager: Ali Darrow
Senior Director of Customer Insights: Todd Adrian
Art Director: Mason Goolsby
Media Agency: Zulumatic
Production Company: Love Song
Director: Elliott Power
Managing Partner: Kelly Bayett
Executive Producer: Jessica Wylie
Head of Production: Paige Kauffman
Production Manager: Alexandra Michaels
1st AD: Charlyne Liquito
DOP: Harry Wheeler
Service Company: SHOTINMARS
Executive Producers: Julien Manunta & Matthieu Berenguer
Production Coordinator: Elena Manunta
Production Assistant: Marilou Dufrene
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Managing Partner & Executive Producer: Sila Soyer
Executive Producer: Fanny Cruz
Post Producer: Julie Zivic
Assistant Editor: Grace Novak
Post Production: Stray
Creative Director: Carl Norton
VFX Shoot Supervisors: Dan Williams & Carl Norton
2D Lead: Hugo Saunders
Compositors: Giacomo Verri & Emre Aypar
Executive Producer: Clare Melia
VFX Producers: Dale Amanda Heron & Bethaney Phillips
Production Assistant: Max Castang
Post Production: Zulubot
Director of Post Production & Operations: Sarah Dayus
Lead Interactive Artist: Andrew Martin
Assistant Editor: Yuseon Yang
Colour: Ethos Studio
Colourist: Dante Pasquinelli
Producer: Nat Tereshchenko
Colour Assists: Annie Cater, Alexandra Makarenko
Head of Production: Natasha Sattler
Managing Director & Executive Producer: Eliana Carranza-Pitcher
Founder & Executive Producer: James Drew
Music: Curation
Composer: Miink
Music Supervisors: Connie Edwards & Sunny Kapoor
Sound: Barking Owl
Sound Designer: Gus Koven
Mixer: Mikayla Petersen
Executive Producer: Ashley Benton
Producer: Jenna Pangilinan
Managing Director: Carol Dunn
Business Affairs: Hailstorm
Group Director: Russ Nadler
Casting Agency: Sound & Fury
