Who's doing what in the world of commercial creativity.
“Too often we underestimate the savviness of our audience” Deborah has been Director of PR & Communications at Forsman & Bodenfors since 2021, running PR strategy for both the agency and its clients and building the …
Quaker Oats is reveling in its ugliness. And it’s all because Uncommon has coaxed, or sold the idea to Quaker of bravely going where other cereals would not dare to tread. Last month, Quaker & Uncommon …
Photoplay’s Michael Gupta has given for Australian band, Winter Swim, a beautiful glimpse of relationship in his music video for new release, Exchange. Gupta chose 35mm film to give the video warm, cinematic undertones that complement the …
Apple is Cannes Lions 2025 Marketer of the Year, the second time it has received the award that applauds “a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of …
“Tools are just tools; creativity and the audience are what truly matter.” Wuthisak Anarnkaporn or "Un" as he is known by, is an inventive director led by an offbeat comic genius that infuses his creative storytelling, …
by Emir Shafri, Chief Creative Officer, Publicis Groupe Malaysia, at ADFEST We all know content is king, but the kingdom has gotten faster and more furious. In a stat that’s probably outdated by the time you …
“The challenge - and the thrill - lies in staying relevant on social at the speed of culture.” Woei Hern Chan joined VaynerMedia as APAC Head of creative two years ago, armed with a vast range …
by Emir Shafri, CCO, Publicis Groupe Malaysia Great creative collisions aren’t just about smashing things together. They need friction: divergent perspectives, clashing disciplines, and a touch of bold, controlled chaos. But here’s the thing about friction: …
“Without the need to ‘feed the machine’, we enjoy the creative freedom to produce work that has a unique voice.” A thoughtful leader, Kim has crafted her boutique production company according to her commitment to produce …
“The biggest mistake brands make in social is treating it as a broadcast medium.” Unmisha Bhatt and her partner have grown the company they founded twelve-and-a-half years go into a global digital marketing agency powerhouse. Unmisha …
There are things you hear again and again about making advertising. Then there are the rare diamonds that make standout work and stellar careers. Here is a cluster of rare diamonds from Susan Credle, Interpublic …
“What if clients and agencies both want bravery?” In October last year, GUT opened its first office in Asia and its tenth worldwide. It was also the third office to open in a year of ambitious …