Apple has teamed up with a Swedish telco, Telia, for a new campaign, and Åkestam Holst NoA has created a humorous “Hollywood” parody of the making of a Hollywood western. …
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Confectionary advertising is an opportunity for creatives to let their hair down. Every now and then, frivolous fun is woven brilliantly into a strong advertising idea. Fred & Farid New …
AlmapBBDO: Yamaha offers motorcycle-made milkshakes for Brazilian Motocross Championship fans
April 18, 2025
At the Brazilian Motocross Championship, Brazil's biggest motocross event, Yamaha not only hosted extreme stunts but also milkshakes. The wildly unexpected activation from Yamaha is the brainchild of AlmapBBDO. On April …
AlmapBBDO: The UN’s global compact invites companies to declare the planet unfit to work
April 18, 2025
This year, Earth Day (April 22) occurs and just before the implementation of new rules in Brazil that require companies to care for their associates’ mental health (May 25). AlmapBBDO and The Global Compact …
An advertising campaign featuring Zendaya is going to attract eyeballs. But On didn’t put all its hopes into that one asset. The brand has reinvented what both fashion advertising and …
Doubt about the power of wind energy persists. Doubts that enter culture are difficult to budge - argument meets rebuttal in an endless cycle. Havas Lisbon could have injected another rational …
Many campaigns claim to be bold these days. This is the campaign by which to measure real boldness. It’s premise is grounded - when your feet feel good your brain …
The joke about IKEA stores being couples’ fights triggers has faded into the pile of urban myths. IKEA has been working hard for a decade to be the trigger for …
HAVAS Labs 2025 Aussie Futures Report: Australians turn to a focus on self over others
April 14, 2025
Havas Australia has created a new segmentation model of Australians for marketers after its Havas Labs 2025 Aussie Futures report identified a seismic shift in our national values since a …
MGA Entertainment, Virtue & Pulse Films: The shoppable Easter music video tells what kids really want
April 12, 2025
With prices of eggs skyrocketing across the US this year - predicted to increase by 57.6% in 2025 (according to U.S. Department of Agriculture) – kids want their parents and guardians …
Another Calvin Klein ad has captivated US attention. Puerto Rican rapper, Bad Bunny, aka Benito Antonio Martínez Ocasio, follows Jeremy Allen White, Justin Bieber, Idris Elba, and FKA Twigs into …
Rob Morrison: The problem with AI dates back to 1995
April 11, 2025
It sounds like a bad sci-fi plot, right? An artificial brain travels back in time to destroy something dear to all our hearts. And yet 30 years later, here we …