Who's doing what in the world of commercial creativity.
Burger King and McDonald’s may have spent the best part of a decade in a game of advertising thrust and parry, but KFC France and Burger King have become best-est friends. The two fast food …
Men who think they’re masters in the bedroom are not always right. When it comes to the “pull-out” game, science says they’re really wrong. 22 out of 100 are likely to become fathers. BLKJ Havas Singapore …
If you're not the most searched brand, at least be the most purchased. Burger King is not the most searched fast food brand in Brazil. That could have been seen as a problem, but AlmapBBDO …
I hate it so much. It’s insipid. It’s contagious. It’s seeping into every corner of our industry. And it could easily be the reason even more talented people abandon Adland entirely. I’m talking about ghosting. I’ve written …
For whodunnit fans, nothing is worse than a spoiler—except, perhaps, a spoiler that is inescapable. But things that make you go grrrr!!! hold your attention. So VML Group Thailand and Netflix Thailand have dared to spoil …
Susan Credle has a remarkable understanding of the advertising industry. It has been built over a 35+-year career in senior roles at high-profile, highly creative agencies, beginning with BBDO and Leo Burnett, followed by CCO …
In 1994, Vinit Suraphongchai was a member of the TV jury at Cannes, as was Jimmy Lam, ex-President of ADFEST. Over many lunches and dinners an idea of an Asia Pacific Advertising Festival was formed. …
Merlee Jayme is one of APAC’s great creative leaders, former CCO for dentsu Asia Pacific; founder of DM9 JaymeSyfu, the agency that won the first and only Cannes Lions Grand Prix for the Philippines; and …
“Safe work is dangerous if you’re an agency that wants to be known as a creative agency.” Shane Geffen’s career spans two continents and four cities, as a creative at agencies including Ogilvy Johannesburg, DDB Sydney, …
by Emir Shafri, Chief Creative Officer, Publicis Group Malaysia Too often, our industry pits agencies and clients against each other: agencies chase brave, award-winning work, while clients prioritise business results. But must it be either-or? In When …
The creative industry consumes trend and insight reports hungrily. Are they all valuable? How? And how do you use the ones that are? Paul Drake, Foundation Director at D&AD, came to ADFEST to host the …
Joao Flores is passionate about making technology, data and content work together to bring a positive impact on culture with creativity at the heart. It’s also his job as regional executive creative director of Monks …