Want to see the power of local knowledge in action? Here is a campaign by Grey Thailand that took a punt on tradition, and gave the rewards to Bar BQ Plaza. …
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Who's doing what in the world of commercial creativity.
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The sound of a rescue helicopter is disrupting TV commercials for trusted New Zealand brands such as Toyota, Lotto NZ, Spark, Chorus, Z Energy, and Turners. The campaign idea by …
Australian independent creative studio, Supermassive, and Tourism Tropical North Queensland (TTNQ) have launched something as big as the agency's name. The Lifetime of Greatness Project is a global integrated campaign …
“Wear the damn shorts.” What a brilliant tone of voice by Havas London and activewear brand, Sweaty Betty, to jolt women out of their shyness. The campaign speaks to women …
You can’t always get what you want but this Mother’s Day, Special and Kitchen Warehouse are making it more likely. This year, mums who want gifts from Kitchen Warehouse are …
Joyful & Triumphant & Warburton’s: Olivia Colman tells the ad story of the year (it must be)
April 30, 2025
An award-winning performance from Olivia Colman and a wonderful script, give Warburtons its fourth standout commercial showing both that celebrity and creativity can co-exist in advertising and product feature commercials …
Mischief @ No Fixed Address: Slate imagines wild companies for its affordable EV truck
April 28, 2025
Slate, the Jeff Bezos-backed automobile start-up is launching a low-cost electric truck range that, according to the brand’s website, is "a radically simple electric pickup truck that can change into …
Wieden + Kennedy: Jordan Brand puts Luka Dončić on trial
April 25, 2025
Slovenian basketballer, Luka Dončić, has been the talk of the US basketball season for the last few months since the NBA star was traded by the Dallas Mavericks to the …
You’re the global chief creative officer of one of the world's most famous advertising agencies and you’re sitting on a business that needs reinvention. How do you apply your creative …
Bear Meets Eagle on Fire & Telstra: You’re irresistibly intrigued, now put your phone on silent
April 22, 2025
The best ideas are often very simple. And exquisitely crafted. Like this idea by Bear Meets Eagle on Fire for Telstra. The put your phone in silent campaign is made …
FP7 McCann & Testicular Cancer Society make the world’s accidentally phallic shapes become life-savers
April 22, 2025
There are phallic shapes everywhere and the internet has always had fun pointing them out. FP7McCann and the Testicular Cancer Society are turning fun into life-saving to mark Testicular Cancer …
Beta Collective & Greenpeace: This is not an alien planet
April 22, 2025
People are fascinated by other planets with their desolate, alien, unliveable environments. Greenpeace Brazil’s new campaign by Beta Collective, in collaboration with I.M – Irmãos Meirelles, uses this as an …