You’re the global chief creative officer of one of the world’s most famous advertising agencies and you’re sitting on a business that needs reinvention. How do you apply your creative skills to your own agency? The latest edition of Black T-Shirts has ideas.  

It features Chris Beresford-Hill, global CCO of BBDO, and architect of BBDO’s new brand positioning, Do Big Things.

In this episode you’ll hear why only 20% of the idea is about the idea.  The rest, hustle? The episode also goes deep into agency models and why BBDO changed from its iconic matra of The Work. The Work. The Work., to Do Big Things.

Beresford-Hill explains the value of creativity, how to set a creative vision, and have it flow through an organisation. It’s the motivation trigger for Doing Big Things.

PS: you’ll also find out that Harrison Ford was almost going to be a skinfluencer complete with ringlight  for CeraVe, before Michael Cera eventually got the call up.

Co-host, Adam Ferrier, commented, “It’s wonderful to hear an agency leader of such an iconic agency such as BBDO create such a clear and compelling view of what an agency such as BBDO could be.  As an industry we need to get better at applying our creative talents on our own businesses and industry, here’s a nice example of it.”

For a third season in a row, the  podcast is supported by world leading Market Mix Modelling SAS company, Mutinex.  And for the second year in a row, The Pub Test has its own returning supporter, creative confidence building insights platform, Ideally.  

All episodes of Black T-Shirts will be available via premium podcast creators, MIK Made. Find Black T-Shirts here. You can also watch the episode on the Black T-Shirts Youtube channel here.

Adam Ferrier is the founder of awarded creative agency, Thinkerbell. Brent Smart is CMO at Telstra, one of the worlds largest telcos.