campaign promise for Bidetlity is a really clean bum. Toilet paper, the brand says, just doesn’t do it. “Bidetlity is on a mission to educate people around the world …
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Who's doing what in the world of commercial creativity.
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JBL gets revenge on a returner in a brilliantly funny stunt by Havas NY and Annex88. The campaign is built around a Gen Z trend that frustrates brands – buying …
Benar Animation Studio’s film, Scotty, will make its debut at Cannes International Film Festival today, the culmination of 6 years’ work by more than 300 concept artists, art designers, animators …
The Producers director, Olivia Altavilla: A remarkable ability to win hearts & influence people (again & again)
May 15, 2025
Olivia Altavilla captures the humanity in people. Akkomplice and Grove Juice recognised it when they chose her to direct Get Up To Some Good. Ogilvy and Wallace Bishop recognised it …
Droga5: SBS demonstrates its difference with an explicit ad that is only allowed on SBS
May 15, 2025
On its 50th birthday, Australian public broadcaster, SBS, wants to remind people of what makes its distinctive in Australian media. It goes where others dare not tread. Droga5 ANZ, part of …
Rob Morrison: Why buy a dog then bark yourself?
May 13, 2025
I reckon I first saw it in 1989. It went viral before the internet. It was a meme before memes were a thing. It looked like this: Centred on an A4 …
TBWA\Media Arts Lab taps into the psyche of college students for Apple Mac, in particular their thrill in taking down know-it-alls. Olivia Wilde adds her flair as a filmmaker in …
God thinks humans are pretty spectacular. Autodesk and its new agency of record, Giant Spoon, have invited him to a press conference in which he extols the virtues of human …
One of the most delightful romantic comedies this year comes not from a Hollywood production company but a Greek energy provider, Protergia, its creative agency, The Newtons Laboratory and Boo …
e.l.f. makes a social media blunder
May 7, 2025
e.l.f. has suffered the ignominy of social media backlash. It all started with a seemingly innocent ad campaign, highlighting how e.l.f. Cosmetics' Halo Glow isn't a one-trick pony. https://www.youtube.com/watch?v=YEPNf7dBekg But it drew criticism from a …
DDB Melbourne: Crikey runs for Parliament (because political advertising needs a wake-up call)
May 7, 2025
In the recent Aus federal election, Crikey ran for Parliament with a campaign from DDB Group Melbourne. It didn’t get elected, but that wasn’t the point. Political advertisement is subject to …
Bold is used to describe too many campaigns. Bianca Poletti’s film, FaceTweak, is what bold work is really like. The film is also captivating, its story told by interweaving the …