The internet can be a dangerous place for children. There are few gates. Children are free to wander wherever they like. That can take them to some dark places. DDB Group Aotearoa, Samsung, Safe Surfer, …
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Who's doing what in the world of commercial creativity.
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Bear Meets Eagle on Fire with +61: Telstra presents the captivating mystery of the travelling shoemaker
April 7, 2025
Telstra captures Australia in a mystery – and a commercial that can’t be ignored even in an endless reel of content while it communicates Telstra’s advantage for business in a way that’s unlikely to be …
“A brilliant creative idea blooms from a brilliant strategy. Always. This has been my belief ever since I received my first brief.” This mantra has guided Nino Gupana in his role as global creative specialist …
Photoplay’s Sarah Adamson & Allen’s lollies make you crave the fun of being the child within
April 5, 2025
Photoplay’s Sarah Adamson has a distinctive directing style. She creates an on-set atmosphere that triggers authentic performances where people are so relaxed in front of the camera that they can just be themselves and let …
MAD STARS’ judges, Edelman New York’s Cassandra Shuber & Daniela Marino: Looking for emotion & impact
April 5, 2025
Cassandra Shuber and Daniela Marino are both VP, Creative Directors at Edelman New York. They share the job of leading PR creative, working collaboratively. And they have been friends since their first day at university. …
A romantic getaway? Experiential dual-screen short film, Love Captured, makes viewers question what they are seeing. The campaign by Klick Health for global anti-trafficking organisation, The Exodus Road, takes through a dark, twisting experience of …
Special & Exit’s Stefan Hunt: Bonds offers US men the secret to staying relaxed in the face of deadly wildlife
April 4, 2025
Australia has a fantastical reputation in the US for being overrun by creatures that kill. Special (Australia & US) has played into the fear with a subtly humorous but striking visual US campaign for Bonds. …
A visually captivating film and a new way to look at children’s cancer comes from FCB Canada for SickKids Foundation. The highly emotive film, The Count, artfully weaves birthday imagery with athletic metaphors and surrealistic …
Florence Noble is already known also for her deadpan comedic acting performance (she recently starred in Michael Duignan’s 4.4 star science fiction comedy, The Paragon, one of The New York Times’ Five Sci-Fi Movies to …
Zulu Alpha Kilo New York: Harry’s admits it won’t make handsome bad boys or rugged men of mystery
April 3, 2025
Men’s grooming brand, Harry’s, is reintroducing itself in a campaign by Zulu Alpha Kilo. The brand’s signature no B.S. approach, that has won it the love of millions, still shines with Zulu Alpha Kilo’s flair …
Innocean Berlin rebranded on April 1, from agency to healer. Here is what the agency said about that: “Let’s get one thing straight. This isn’t another rebrand, a trendy new font, or a mission statement …
Aldi’s [read: McCann Manchester’s] wit is wonderful. This time it has been used to make a recruitment campaign stand out. At the same time, it underlines the brand’s friendly relationship with its customers. The Aldi shopping …