It’s no secret, most of us creatives, love being on set. It’s where that layout pad idea you scribbled months ago finally takes shape. Real shape. And it doesn’t matter …
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Who's doing what in the world of commercial creativity.
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McCann Manchester’s work for ALDI has been outstanding for a decade but this time the directing decisions of Greg Bray have made the magic for a simple idea. The commercial …
One Shot at Life. A beautiful production by Supernormal director, Reagan Butler. And an impactful story by Fantl Sport. In that story about golf, the sport plays the role of …
I DID IT MY WAY EP.2: Ant Melder, co-founder, Cocogun, on starting an agency with a difference
May 26, 2025
What does it take to start an agency? The Stable has been speaking to the creative founders of some of the world’s great creative start-up success stories. Episode 1 …
The first Even Apeldoorn bellen commercial by TBWA\NEBOKO, the 63rd for Centraal Beheer
May 24, 2025
Centraal Beheer has a new agency, TBWA\NEBOKO, but its legendary campaign, Even Apeldoorn bellen (Just Call Us), lives on. The new commercial is the 63rd in the series that has …
Is this the most impactful media decision ever made for a cause campaign? TBWA|RAAD and The International Committee of the Red Cross (ICRC) have inscribed articles from the Geneva Convention …
Alexandrena Parker’s distinctive social commentary, Screentime, to debut at St Kilda Film Festival
May 22, 2025
Photoplay Photography photographer and director, Alexandrena Parker’s short film, Screentime, exploring the impact of digital devices on childhood, is about to make its debut at the St Kilda Film Festival …
Beer humour parodies motivational speeches in a brilliantly absurd campaign film by ATime&Place, its first work for Balter Brewers, since the agency team left Deloitte Digital in late 2024. https://vimeo.com/1085922265 The commercial launches …
3&7’s Jane Shearer: The kind of irresistibly human story that gives advertising a good name
May 21, 2025
A wonderful story. Palpable drama, human humour and a flourish of tiny details that bring it out of filmmaking and into real life. Then there’s the last smile – it’s …
Uncommon NY & Vimergy: Lady Liberty exposes a system that profits by keeping people sick
May 20, 2025
A giant face of the Statue of Liberty was installed in Brooklyn Bridge Park on Monday, May 19, by Uncommon New York and supplement company, Vimergy. The massive public sculpture, …
Greenpeace Australia shows its less inflammatory side allowing Photoplay director and animator, Dropbear (aka Jonathan Chong), to craft the story that holds attention and compels. There are no gory images, …
I did it my way, ep. 1: Micah Walker, Greg Hahn & Vince Lagana on starting your own agency
May 19, 2025
The industry news would make you think this has just been the year of holding company restructures and redundancies. But along with that has come a quieter trend, a surge …