A giant face of the Statue of Liberty was installed in Brooklyn Bridge Park on Monday, May 19, by Uncommon New York and supplement company, Vimergy. The massive public sculpture, Lady Liberty’s Mouth of America is swallowing hundreds of giant pills.
Lady Liberty, a universal symbol of freedom and hope, now stands as a powerful metaphor for a nation drowning in chronic illness, overmedication, and growing distrust in the institutions meant to protect. She is the centrepiece of Vimergy’s campaign by calling out an overmedicated culture and launching a movement for health sovereignty. The goal of the installation is simply to spark critical thinking and start a national conversation about the real epidemic in the US – a healthcare system built to profit when people stay sick. This problem shows no sign of abating: In 2022, there were 6.7 billion total annual prescriptions in the US alone, and in 2024, Americans collectively took 215 billion doses of prescription medication. By grounding abstract data in something so innately representative of America, the installation reminds people that healing doesn’t start in a lab or a pharmacy. It starts with their choices.
“This installation challenges the narrative we’ve long been sold — that our system is built to keep us healthy,” stated Phil Jacobson, chief brand and marketing officer of Vimergy. “But the truth is, the sicker we are, the more the system profits. Lady Liberty has become a patient herself — and she’s not alone.”
The broader Vimergy campaign is “we can save ourselves”. This is detailed in the campaign website, wecansaveourselves.com, that features a short film produced by Uncommon Creative Studio, a national survey of health and wellness consumers conducted by Talker Research, and educational materials about root-cause healing and health sovereignty.
“The name says it all — we can save ourselves,” commented Dani Frese, Vimergy wellness consultant. “Americans are ready to break free from a system that treats symptoms, not people. This campaign is a rallying cry.”
The campaign is not anti-prescription, but rather pro-preventative health, setting the tone for a hopeful call for people to reclaim health on their own terms, one drop, one dose, one decision at a time. Vimergy was born out of its founders’ personal journeys to overcome chronic illness and reclaim vitality through nutrition, supplementation, and self-advocacy. Vimergy products are now trusted in over 60 countries.
Lady Liberty, and her message, will be travelling across the US. Find updates, locations, and video content at wecansaveourselves.com.
Credits:
Client: Vimergy
Creative Studio: Uncommon Creative Studio
Global PR Agency: Tusk Strartegies
Production Company: Somesuch
Director: Tom Hardiman
Editor: Emma Backman
Producer: Craig Dixon
DOP: Jasper Wolf
Post-Production & Grade: Time Based Arts
Colourist: Ruth Wardell
VFX: Steven Alfred Grasso
Sound Design: Seb Bruen
Music: SoundTree
