Last year, King Tut appeared in a 60-second commercial and a barrage of shorts touting the value of gold as an investment – because after all, he is so big …
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Who's doing what in the world of commercial creativity.
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Tourism advertising has a predictable formula. Serviceplan Group Middle East hasn’t defied the formula – it has done something better. The agency has turned the formula into something wildly inventive …
I DID IT MY WAY EP.3: Jessica Walsh, founder & creative director &Walsh, on starting a rarity, a women-owned agency
June 17, 2025
What does it take to start an agency? For many creatives, it’s a dream born of creative urgings. For others, it’s an urging born of creative frustration. The Stable has been …
Rob Morrison: Cannes Lions, horse’s arses and AI snakes – the law of unintended consequences
June 15, 2025
Happy with the way the advertising industry is going? It was never meant to be like this. But like life, the industry is is full of unintended consequences, as Rob …
4creative: Channel 4 launches a public DEI apology
June 14, 2025
It’s not often you hear a newsreader say, “Now turn your dial to max inclusion and ride me to Nadia, bitches.” It’s not often you hear a broadcaster say, Sorry, …
Rethink New York: The Smartless podcast guys launch a telco with irresistible honesty (& humour)
June 13, 2025
Rethink New York has partnered with SmartLess Mobile to launch a new mobile brand in the US, debuting June 10. The creators of the wildly popular SmartLess podcast – Jason Bateman, Sean Hayes, and …
There’s a defining moment in every man’s life - becoming a father. You have no idea what it’s like, what to expect, or how to be the best version of …
If body sculpting size-inclusive swimwear isn’t compelling enough, Pereira O’Dell has given TA3 Swim a scorchingly provocative campaign with the mantra, Work Hot Not Hard, in its first work for …
While Samer is now head of creative strategy at Snap Inc. MENA, is career is notable for brand campaigns with a genuine human purpose. These include Peace Day, Growing Bigger …
United Imaginations: John Nurminen Foundation welcomes tourists to man-made natural wonder, Northern Plights
June 6, 2025
This summer [read: tourist season], a “man-made natural wonder” is being promoted to visitors in Northern Europe - the swirling blue-green algae blooms of the Baltic Sea. The blooms resemble …
Directors have to direct. And sometimes that produces work that is wildly, brilliantly outside the square. 1stAveMachine directing duo, Mathery, have written and directed and wildly, brilliantly outside the square …
When Lynx (aka Axe) launched its body spray for “down there”, Lynx Lower Body Spray, LOLA MullenLowe knew it had to make a real buzz to claim the space with …