Benar Animation Studio’s film, Scotty, will make its debut at Cannes International Film Festival today, the culmination of 6 years’ work by more than 300 concept artists, art designers, animators and CGI engineers from all …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Standout
The Producers director, Olivia Altavilla: A remarkable ability to win hearts & influence people (again & again)
May 15, 2025
Olivia Altavilla captures the humanity in people. Akkomplice and Grove Juice recognised it when they chose her to direct Get Up To Some Good. Ogilvy and Wallace Bishop recognised it when they chose her to …
Droga5: SBS demonstrates its difference with an explicit ad that is only allowed on SBS
May 15, 2025
On its 50th birthday, Australian public broadcaster, SBS, wants to remind people of what makes its distinctive in Australian media. It goes where others dare not tread. Droga5 ANZ, part of Accenture Song, has turned that …
Rob Morrison: Why buy a dog then bark yourself?
May 13, 2025
I reckon I first saw it in 1989. It went viral before the internet. It was a meme before memes were a thing. It looked like this: Centred on an A4 page was the typeset headline: …
TBWA\Media Arts Lab taps into the psyche of college students for Apple Mac, in particular their thrill in taking down know-it-alls. Olivia Wilde adds her flair as a filmmaker in her first project for Apple. …
God thinks humans are pretty spectacular. Autodesk and its new agency of record, Giant Spoon, have invited him to a press conference in which he extols the virtues of human ingenuity. In the 60-second hero …
One of the most delightful romantic comedies this year comes not from a Hollywood production company but a Greek energy provider, Protergia, its creative agency, The Newtons Laboratory and Boo Productions director, Argyris Papadimitropoulos. Its …
e.l.f. makes a social media blunder
May 7, 2025
e.l.f. has suffered the ignominy of social media backlash. It all started with a seemingly innocent ad campaign, highlighting how e.l.f. Cosmetics' Halo Glow isn't a one-trick pony. https://www.youtube.com/watch?v=YEPNf7dBekg But it drew criticism from a pony, who argued the correct …
DDB Melbourne: Crikey runs for Parliament (because political advertising needs a wake-up call)
May 7, 2025
In the recent Aus federal election, Crikey ran for Parliament with a campaign from DDB Group Melbourne. It didn’t get elected, but that wasn’t the point. Political advertisement is subject to its own set of rules …
Bold is used to describe too many campaigns. Bianca Poletti’s film, FaceTweak, is what bold work is really like. The film is also captivating, its story told by interweaving the thoughts of a teenage girl …
Want to see the power of local knowledge in action? Here is a campaign by Grey Thailand that took a punt on tradition, and gave the rewards to Bar BQ Plaza. Bar BQ Plaza, a popular …
The sound of a rescue helicopter is disrupting TV commercials for trusted New Zealand brands such as Toyota, Lotto NZ, Spark, Chorus, Z Energy, and Turners. The campaign idea by Saatchi & Saatchi New Zealand …