JBL gets revenge on a returner in a brilliantly funny stunt by Havas NY and Annex88. The campaign is built around a Gen Z trend that frustrates brands – buying products for one use and then returning them. For JBL, it’s PartyBox speakers. So, with the graduation party season and summer on the way in the US, the team found Charlie who bought a PartyBox for a party and returned it the day after.

They delivered a 3 metre, 454 kilogram PartyBox speaker to his frat house door. Former pro football player and Hall of Fame return specialist, Devin Hester, plays the frontman, challenging Charlie to return it.

The Unreturnable PartyBox’ message? You don’t return the life of the party.

Credits:

Client: Harman [JBL]
International Vice-president of Marketing: Chris Epple
Senior Director: Go-to-Market for North America: Amanda Wormald
Director of Content & Paid Media: Katie Raymond
Senior Manager, Media & Marketing: Amber Kozo
Senior Specialist, Digital Marketing & Social Media: Andrea Mangulabnan
Manager, Brand & Product Public Relations: Nicole Sanabria

Creative Agency: Annex88
Chief Creative Officer: Dan Lucey
Creative Leads: Christian Serna & Lindsey Rock
Copywriter: Lait Fitzpatrick
Art Director: Kiely Sutton
Content Director: Lena Nicholson
Managing Director: Brandon Solis
Strategy Director: Haley Follo
Chief Executive Officer: Dan Lucey
Community Managers: Matthew Perez & Krystal Charles
Executive Producers: Nicole Severi & Josh Kornrich

Creative Agency: Havas North America
Chief Executive Officer: Sarah Collinson
Group Account Director: Steph Kim
Account Director: Micah Sharfstein
Account Supervisor:David Fernandez

Production Company: Motion Bazaar
Directors: Thomas Steere & Laura Nero
Producer: Elan Alexenberg
Director of Photography: Sean Collins
Editor: Chris Murphy

Production Company: Triggerhouse
Chief Executive Officer: Josh Sheets
Directors: Katelyn Scott & Alex Bourne