campaign promise for Bidetlity is a really clean bum. Toilet paper, the brand says, just doesn’t do it. “Bidetlity is on a mission to educate people around the world about better alternatives. From bidet showers to toilet stools – they are all about the ass.”

It could win awards for point of difference. But still it gave agency, Joan Berlin, a tricky problem. How do you show that promise?

Here’s how the agency did it?

The large-format posters, featuring kissable lips, and line, “So Clean You Can Kiss It”, are a definite wow.

The kissable lips are catching attention across the streets of Berlin and Hamburg as well as in Instagram and TikTok.

Credits: 
Client: Bidetlity
Head of Brand & Comms: Corinna Jänsch

Creative Agency: Joan
Executive Creative Director: Kirsty Hathaway
Group Creative Director: Manuel Iljitsch
Creative Directors: Justin Pettit & Jess Hoppe 
Art Director: Thorbjørn Liljegren
Copywriters: Christine Jensen & Franziska Kaul 
Channel Strategist: Thijs Dankers
Client Services Director: Samy Kouatli
Strategy Director: Hinrich Wittern 

Photographers: Megan Courtis & Antonio Pedro Prata Vaz Afonso