God thinks humans are pretty spectacular. Autodesk and its new agency of record, Giant Spoon, have invited him to a press conference in which he extols the virtues of human ingenuity. In the 60-second hero film directed by Jody Hill, God – played by Emmy winner, Tony Hale – shares his admiration for the things people have made using Autodesk. The campaign, Let There Be Anything, launched in the US during the NBA Playoffs round 2. The hero commercial will be extended with two shorter versions in which God has more time for travelling and playing basketball now that Autodesk has given him less to do.
The campaign aims to shift the perception of the company that it’s just an AutoCAD maker, with 185 products across designing and making industries.
Credits:
Client: Autodesk
Chief Marketing Officer: Dara Treseder
Vice President: Mary Hope Mcquiston
Strategy Director: Bill Danon
Executive Creative Director: Tyler Hamption
Brand Manager: Christopher Reed
Art Director: Krista Chabris
Social Director: Kelley Myers
Social Managers: Anabell Lazare & Niko Rodriguez
Strategy Director: Mckenzie Hargens
Marketing Manager: Erin Heimbinder
Program Manager: Michelle Madrid
Campaign Manager: Christina Brady
Product Manager: Peter Champneys
Head Of Communications: Chloe Meyere
Communications Manager: Natalie Tomlin
Creative Agency: Giant Spoon
Founder: Jon Haber
Chief Creative Officer: Ian Grody
Creative Directors: Lexi Rodriguez & Ben Grube
Associate Creative Directors: Vanessa Bittante, Taylor Whitelow & Benny Ventura
Writers: Nicole Rudden & Alejandro Estrada
Art Director: Crystal Thane
Executive Producer: Colleen Miller
Producers: Lindsay Squires, Shelley Cheung, Nina Chu
Chief Strategy Officer: Corbin Brown
Strategy Director: Chelsea Hartman
Account Management: Jamie Simms, Sarah Watson, Taylor Cheek
Production Company: Caviar
Director: Jody Hill
Managing Director: Michael Sagol
Executive Producer:Tova Dann
Producer: Bernard Rahill
Director of Photography: Paul J Daley
Post Production Supervisor: Arek Komoroski
Production: Unfold
Producer: Bryan Carlin
Creative Director: Nick Sideris
Design Director: Eko Widodo
Post Production & VFX: Framestore New York
Head of Production, Post: Tara Maloney
Head of Production: Nathan Niamehr
Executive Producer: Nick Fraser
Producer: Casey Sincic
Creative Directors: Brian Drucker & Vicky Osborne
Compositing Lead: Keno Naidoo
CG Lead: John Montefusco
Grade: Trafik
Colourist: Dimitri Zola
Colour Assistant: Jacob Suffern
Colour Producer: Hugh Copeland
Post-Production: Feather Creative
Editing: The Den Editorial
Editor: Tobias Suhm
Edit Assistant: Quinn Else
Executive Producer: Jennifer Mersis
Producer: Kortney Rubottom
Sound: Eleven
Sound Designer: Jordan Meltzer
Sound Mix: Jordan Meltzer
Music: Good Ear Music Supervision
Music Supervisors: Andrew Kahn, Danielle Toporoff, Daciay Quenah, Andie Van House
