An award-winning performance from Olivia Colman and a wonderful script, give Warburtons its fourth standout commercial showing both that celebrity and creativity can co-exist in advertising and product feature commercials don’t have to be deadly dull.
The new 2.15 minute spot by Joyful & Triumphant features Colman as a representative of D.O.N.T., the (fictional) Department of National Treasures. This iteration includes all the thrills of its predecessors – food porn, absurd humour, sharp twists and unexpected turns – making it the culmination of an already crowd-pleasing idea.
It even squeezes in a seductive section to broaden the UK’s range of crumpet toppings. According to a survey of UK adults carried out by YouGov, on behalf of Warburtons, butter is the front runner for a favourite crumpet topping (75%) followed by jam (30%), only one in five (23%) have tried cheese and even fewer (4%) have tried avocado.
Here are the commercials that led up to Colman’s champion:
