Who's doing what in the world of commercial creativity.
In May this year, nonprofit humanitarian aid organisation, ReSurge International, took home the Bronze Non-Profit Award at the 2026 Effie Awards US and a Bronze Clio Health Award in Creative Effectiveness for its pro bono campaign, …
Photoplay director, Stef Smith, has had a fruitful year, crammed with collaborative projects, ranging from a zombie-stoner-comedy to a psychological drama. The ABC’s “wit, warmth and mischief” Australian series, Caper Crew, for which Smith directed …
You’ve all seen the tertiary education campaigns – universities and colleges as authorities telling young people they can make them great. Young people really don’t love being told. So BMF doesn’t. Its brand platform for …
Cars are a dominant voice in advertising. So many films, invariably with some version of a car driving on a road coupled with interior shots pointing to key features. Yes, there is a lot of …
In December last year, Columbia Sportswear CEO, Tim Boyle, offered the company’s assets to anyone who could find the edge of Earth. The ferociously funny dig by adam&eve\TBWA at Flat Earthers and incentive to get …
F5 Shanghai has a unique proposition. “China’s most international local agency” is built for Chinese brands going global. For Midea air conditioning, for example, it has created a round-the-world collection of campaigns – Singing Window, …
When an Australian postman took his Australia Post van on an unauthorised lunch run to KFC in Mayfield in New South Wales, he was fired. The man, who had worked at Australia Post for 36 …
A hard rock, guitar-wielding prawn, absolutely shredding. That’s has to be a viral in the making. Skull Island Prawns (part of Austral Fisheries) and indie agency, Bonfire, have launched Eat the Wild, all in the …
"Everyone" promise great storytelling in this industry. THIS is great storytelling. Exceptional storytelling, actually. Distinctive and magnetic. It’s a shame that the words, “human” and “authentic”, have been used time and time again for lesser …
It’s summer in the UK and almost every dining chain across the nation runs some version of Kids Eat Free. That was a problem for Pizza Hut. The offer is generous, commercially significant, but is …
Here’s a weird idea. The agency business is a business, right? So, technically, we could put our account up for pitch. Put out an RFP. Invite agencies in. Take ideas on how we show up, …
Exquisite black-and-white photography, fascinating direction ideas and a relatable (if exaggerated) humorously proposition (everyone has spent their lives losing arguments to corners), BMW M invites people to get even with malicious corners. Serviceplan Middle East’s …