Who's doing what in the world of commercial creativity.
Now there’s a nonprofit, NotOurProblem.org, for those who are not going to do anything when cause advertising calls. And there’s a campaign video showing the reasons people choose “no thanks”. …
Amplitude Studios’ HUMANKIND II, the second instalment of the strategy game that invites players to build their own history of humankind, is about to launch. In other words, HUMANKIND is …
Pasty Man is a very clever skincare brand concept. It’s “for men who love the sun but hate to die”. The brand has found a workaround for the fact that …
Despite women accounting for 85% purchases (Australian Centre for Business Growth, 2025), under 15% of commercial work in Australia last year was directed by women. It's not a pipeline problem, …
Since Swedish director, Daniel Lundh, switched from agency life, he has established himself as one of the go-to directors for fresh, idiosyncratic, perfectly-observed comedic spots. And now, he has joined …
The “unlikely coach” movie trope gets a fun twist by Droga5 ANZ to show what Optus connectivity can do. There's always a way presents Optus as the supporter of Aussie’s …
Stan’s new campaign isn’t a montage of what you can stream. It’s a montage of what you’ll miss out on if you don’t. Clemenger BBDO’s new work for Australia’s only …
Not addicted to Oreo-Gate? Here's a synopsis. “Oreo-gate is a viral social media drama about an unhinged kindergarten parent group chat centered around a mother demanding others stop packing Oreo cookies in …
Here’s a fun (and inspiring) story by Mr+Positive founder, Peter Grasse, that tells how a shoot that finished early, a group of summer interns, Robert Evans’ jacket and a mild …
The realisation that your phone is in the washing machine. That’s an emotion-trigger moment every Australian can relate to. Enigma has built it into a commercial for Australian mobile phone …
Photographer, Adrian Cook, is a master of his craft, proficient in film, Polaroid, digital and the historic wet plate collodion process. His mastery of wet plate collodion photography began in …
What happens when eight artists are given the same script, access to AI filmmaking tools and complete creative freedom? Creative production partner, MikeTeevee, decided to find out. HUMANCENTRIC is a …