Who's doing what in the world of commercial creativity.
A most unexpected milestone campaign for a venture capital firm. NYC VC firm, Adjacent, has launched a 5-year anniversary anime film and grassroots campaign. The unconventional idea comes from American Haiku. The film that presents Adjacent’s …
A masseuse on a bus gives a man an unusual massage to stop “tech neck”. The tutorial is a ruse. Having your neck screwed like the lid of a pasta sauce jar is not going to …
I’ve only just recently stumbled on this quote. It’s often misattributed to Charles Bukowski (a 1970s dirty realist). It would be the perfect summation of where Adland is right now. But sadly, it’s not true. …
Doritos has staked a claim in modern history with a 12-minute film. AlmapBBDO’s The Triangle Theory combines two things humans love to share – a conspiracy theory and a sporting hero. And Doritos are supaglued …
When Shield Insurance Broker briefed a campaign to promote its After Shit Happens Service, a comprehensive post-incident support offering packed with reasons to believe, the challenge was clear to VML Thailand. Too many benefits. Too …
Do young people pay attention to road safety messages? Time and a 101 advertisements say, “no”. They do pay attention to quirky videos. So that’s what Ogilvy Spain has given them in its awareness campaign …
What if your next phone call could win you a ride-on lawn mower…or even a brand-new hairline? That’s exactly what Skinny is making possible with the launch of its latest campaign. The low-cost telco is …
It’s not just a modern phenomenon but technology has intensified the desire to break out of the “rat race”. US cryptocurrency exchange, Coinbase, has picked up on this urging in its Oscars campaign by Isle …
Blokes are notoriously useless when it comes to self-examining their testicles. So Colenso BBDO has given them a mighty nudge. A brand new ute is up for grabs. The campaign for Testicular Cancer NZ, JAC & …
Four great creative minds took the stage this ADFEST to have Conversations That Reshape Creativity. They were host, Lucia Ongay, president & co-founder, Gerety Awards; Pannarai Juanroong, ECD, Ogilvy Bangkok; Anna Fawcett, CEO & EP, …
“Without camaraderie it’s hard to get through what we’re going through today. We need to hold onto that more than ever.” Theresa Ong is the Head of Creative Shop SEA & India at Meta. In her …
“Curiosity sets you apart...and most importantly, empathy because advertising is fundamentally about people.” Meyvi Wedelia has helped global giants such as Google, YouTube, Procter & Gamble, Unilever and AB InBev move beyond advertising and into culture …