Rejection is a gut punch and gut punch rejections are common in agency life. Sometimes they’re right, sometimes they’re wrong. Timidity is an annoying reason. Dubious pre-testing is another. Being rejected for a promotion or …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Standout
Wieden+Kennedy Toronto: DoorDash Pass turns delivery decision-making into period drama parodies
July 28, 2026
Created by Wieden+Kennedy Toronto and directed by Radke’s Steve Ayson, ‘Not That Dramatic’ embraces themes of longing and tension, while promoting the quality of life that comes with DashPass. Period drama is currently irresistible to viewers. …
Little Big Engine: The zombie apocalypse has destroyed civilisation but at least your feet don’t hurt
July 25, 2026
Black humour gives orthopedic shoes from US brand Kuru Footwear attention-grab status and solves orthopedic shoes’ tricky problem of sitting within a category that’s seen as dull and unfashionable. The campaign’s hero commercial, Outbreak, by …
Special US & The Martin Agency: How Hanes became comfortable with risqué (a short history)
July 24, 2026
Comfortable undies. That has been Hanes’ calling card for a long time and previous agency, The Martin Agency, came at it from a wide range of interesting angles. There was the everyman angle in 2019: https://www.thestable.com.au/the-martin-agency-hanes-men-get-comfortable-with-their-bodies/ The men’s …
What on earth was Jamiroquai reaching for? Beefeater reveals that secret, thirty years after Virtual Insanity swept across the world. Beefeater 0.0 and Lucky Generals have partnered with Jamiroquai to reimagine the video that captivated …
M+C Saatchi has signed heads of terms for a management buyout of its business in Australia and New Zealand with completion expected on October 1 2026. The leadership team led by Dani Bassil (CEO), includes Simon …
Coinbase: A 1910 photoplayer becomes a brilliant metaphor for the current US financial system
July 21, 2026
Simplicity is a remarkable power in advertising, and Coinbase Creative Studio has shown its mastery of that power in its campaign, Your Way Out. The commercial uses a 1910 musical instrument called a photoplayer (a player …
Howatson + Company & Vodafone: Kids won’t answer a parent’s text, so how about a mural?
July 21, 2026
The unanswered text is one of the most universal sources of parental anxiety. When Vodafone did the research, it found that 92% of Australian parents worry when they haven't heard from their child, with almost …
This graduation season, a familiar sight across Amsterdam came with an unexpected twist. While hanging a backpack from a flagpole typically symbolises celebration and academic success in the Netherlands, creatives Henrique Louzada, Victor Farias, and …
Impact BBDO’s spectacular body of work with Annahar newspaper has grown again, this time in partnership with the United Nations High Commissioner for Refugees (UNHCR). The newspaper has “displaced” its own pages on World Refugee Day, …
From the discovery of fire to the invention of the aeroplane, every great innovation in history happened because someone refused to wait. The greatest inventions happened because one person threw caution to the wind and …
The agency with the most evocative name, social-first creative agency, Kill Boring Dead (KBD), has shown that Kill Boring Dead isn’t just a title. Its first campaign for Bank of Queensland (BOQ) is a standout …