Who's doing what in the world of commercial creativity.
There are some things you simply don't want to say to people. Like they have something stuck in their teeth or that their fly is undone. Top of the most …
Jack Cotlevski, awarded Brazilian director and cinematographer and the founder of Chroma Films, feels no confusion about AI. He has developed the Hybrid Cinema Method to organise filmed and generated …
While the world (and so many telcos) have become earnest crusaders of screen wariness, Three Mobile, has made itself the exuberant champion of screen’s ability to foster fun. The campaign, …
Boy bands are irresistibly cheesy. Boy Throb, one of the internet’s fastest rising boy bands, has turned this drawcard into massive fandom and now it is using its fame for …
Serviceplan’s first campaign for Uber plays on the German people’s habitual journey behaviour, even when inconvenient, with dry humour - presenting a solution, oder aber Uber or oder Uber). Serviceplan …
Bear Meets Eagle on Fire’s distinctive creativity has given Rumble a triumphant rebrand. It’s sexy and it stands out. The rebrand began with Rumble’s identity that’s anchored in the firm …
Flipkart’s humour rises again, this time to promote its Freedom Sale around India’s Independence Day. The creative cleverness comes from 22feet, part of Omnicom Advertising India, giving one of the …
In May this year, nonprofit humanitarian aid organisation, ReSurge International, took home the Bronze Non-Profit Award at the 2026 Effie Awards US and a Bronze Clio Health Award in Creative Effectiveness …
Photoplay director, Stef Smith, has had a fruitful year, crammed with collaborative projects, ranging from a zombie-stoner-comedy to a psychological drama. The ABC’s “wit, warmth and mischief” Australian series, Caper …
You’ve all seen the tertiary education campaigns – universities and colleges as authorities telling young people they can make them great. Young people really don’t love being told. So BMF …
Cars are a dominant voice in advertising. So many films, invariably with some version of a car driving on a road coupled with interior shots pointing to key features. Yes, …
In December last year, Columbia Sportswear CEO, Tim Boyle, offered the company’s assets to anyone who could find the edge of Earth. The ferociously funny dig by adam&eve\TBWA at Flat …