Who's doing what in the world of commercial creativity.
“May contain traces of nuts” is a universal disclaimer on food packaging and for those people with life-threatening allergies, it's a vital warning about hidden toxic ingredients. Creative indie, Worth Your While, has given that an …
A subscription service ad for tech? Not a scroll-stopper. A relationship break-up scene? Attention glue. Stink Studios has added brilliant words, flawless acting and an irresistible tagline, Something Better Always Comes Along, for Raylo, the …
Liquid Death is seemingly without a filter as an advertiser - provocatively tapping into one “don’t go there” after another. It is also a brilliant marketer with a sharp radar for its target markets. Witness the …
Flipkart’s flair for unignorable advertising has shown up again. This time in a campaign by agency, Kinnect, that conquers sales promotions blah with an unhinged, high-tempo rap music video for Flipkart’s GRWM GRWM Fashion Sale. …
Greenpeace has released many horror films, but none like this. Don’t Panic and Partizan director, Martin Stirling, have created a psychological horror film as a metaphor for Strategic Lawsuits Against Public Participation, aka SLAPP suits, …
While Animal, revived in 2024, made Peperami a family lunchbox staple, the brand is picking up on the recent protein-dried meat trend, to appeal to a younger audience of 18 to 25-year-olds - using an …
How do you prove your team is better than anyone else’s? You don’t. You argue about it. BBH and Paddy Power have built the irreverent humour of somewhat logical argument into a star-studded World Cup …
It’s been over-exaggerated and under-discussed for far too long – the nasty reputation young creative get in Adland. Words like ‘impatient’, ‘entitled’, even ‘arrogant’. They want the big opportunity on the big brief with the …
DoorDash’s animatronic bags began delighting Aussies with their whimsical musings in September last year. The Bags campaign introduced a cast of animatronic delivery bags brought to life through practical puppetry rather than CGI or animation, …
Gen Z workers in China are struggling with burnout and anxiety, making the idea of quitting, switching careers, or starting over highly relatable. Fred & Farid China has “read the room”, picking up on the …
With the launch of the Kia PV5, its new electric van for logistics and commercial use, Kia could have followed the category playbook for B2B advertising. Show success. Show scale. Show businesses that already made …
...and what it takes to be there. Junior creative to ECD, CCO or creative partner isn’t everyone’s destiny. Some burn out long before the reach the top layers. Some get stuck on the middle rungs. …