What if a child’s first smartphone came with training wheels? Solves two current dilemmas, doesn’t it? So many parents are struggling with the question of when their child is ready for a first smartphone. Children …
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Who's doing what in the world of commercial creativity.
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Chaos x Magic: Conquering the voices that say you shouldn’t even try is the real work of going indie
June 17, 2026
Are indies changing the balance of power in the business of advertising? They’re certainly offering something less-layered, less-cumbersome, often braver and fiercely entrepreneurial. Some indies are well on their way to becoming established networks. Amsterdam's …
Special: Uber Eats bags up other brands’ ads
June 17, 2026
Is this the ultimate Uber Eats Get Almost, Almost Anything demonstration? Uber Eats has bagged up other brand’ ads. The unignorable special build outdoor ads are spread across high traffic areas in Sydney and Brisbane. The …
KFC Australia presents a love story - a beautifully choreographed ice-skating routine between a KFC Cook and a fried chicken drumstick, set to a reimagining of Rick Astley's Never Gonna Give You Up. The moving …
Arts & Sciences: If the content teens see online today was suggested viewing in a ’90s video store…?
June 15, 2026
The Australia Government introduced a minimum age of 16 for social media accounts in December last year. The UK Government is currently debating the same policy. Its consultation process on raising the minimum age for …
Taylor Herring: Aldi parodies luxury fragrance advertising perfectly & there’s a twist
June 13, 2026
Aldi commissioned research found that 67% of Brits believe cheaper perfumes and aftershaves smell better than luxury originals, and 57% say they’ve received more compliments wearing affordable fragrances than designer scents. And 32% say they have bought a …
McCann Wellington: Hospice New Zealand gives the terminally ill the power to rate how businesses treat them
June 12, 2026
One in five New Zealanders are impacted by dying at any one time – those living with a terminal illness or supporting someone who is. Yet despite medical advances extending life, dying has become increasingly …
Director, Rachel McDonald’s dance film shows how tenderness can be a form of resistance in a divided world
June 9, 2026
Director, Rachel McDonald spans commercials, music videos, documentaries, and narrative films. The common thread linking all of them is her eye for cinema and her instinct for finding characters whose truths run deep beneath the …
Publicis Group Malaysia: GXBank launches a Tokusatsu-style battle against outdated banking
June 8, 2026
A credentials document spewing dinosaur. A giant vicious snail breathing loan-paralysis. A horny monster whose eyes freeze savings. Malaysia’s first digital bank, GXBank, is showing its un-bank-ness in a Tokusatsu-style battle against outdated financial barriers …
Mojo Supermarket’s flair for satire has created a smear campaign against its own client, Beyond Meat. Yes, it’s a parody mocking misinformation about plant protein products. The mock smear campaign, calling out “cropaganda”, features exaggerated warnings …
Are production and post going through a tough time? Undoubtedly. There’s a new world of playgrounds for creative ideas, the global economy is in a gloomy mood, and a new kid in town called AI …
Pitchblack Partners & Bowel Cancer New Zealand: Win a trip to take a poo somewhere awesome
June 5, 2026
Aotearoa has the most dramatically beautiful places on Earth – to take a poo. And Kiwis can win a trip to poo there. The fiendishly clever idea by Pitchblack Partners is sweeping bowel cancer awareness …