“Why wait for an exceptional creative idea to appear when you can apply simple technical actions to build one.” Ravid Kuperberg left agency life with a rich background in both strategic and creative thinking and managing …
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Who's doing what in the world of commercial creativity.
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TALKS WITH ADFEST TITANS: Takehito Kuroha, Director & Executive Producer, CONNECT THE DOTS.
March 18, 2026
“Every new technological shortcut gets embraced with one goal in mind: cut costs, pocket the difference.” The next breakthrough in production isn’t AI. It’s cultural intelligence, according to CONNECT THE DOTS, a “glocal” collective of freelance …
Airlines like to woo and win with dreamy visual lures around the luxury in-flight experience and exhilarating stories about the destinations to be enjoyed. But we’re in the middle of a time when escaping stress …
Talks with ADFEST Titans: Ajay Thrivikraman, CCO Southeast Asia, Publicis Groupe & Jury President, ADFEST 2026
March 17, 2026
Ajay Thrivikraman (Vikram) has spent much of his career with Publicis Groupe in leadership roles across Singapore for global clients in APAC, and now across six countries in the SEA region as Chief Creative Officer, Publicis …
2045: Four Seasons celebrates King Frederik’s visit with a commemorative king-size condom
March 17, 2026
Melbourne indie, 2045, sells itself with the slogan, Big Ideas. Semi Automatic Execution. It has just proven that slogan with a carpe diem campaign for Four Seasons condoms. Ahead of the visit to Australia by …
The thing that has become apparent while putting Indie Life together with ADFEST is a palpable exuberance for being an indie and an entrepreneurial enthusiasm for talking about it. Maybe it’s the freedom (including the …
Burns: Old Spice’s stinky pirates meet their cool nemesis
March 16, 2026
Spanish agency, Burns, and Old Spice gained men’s attention (which is no mean feat) a year ago by combining absurd humour with a problem that has been bugging them for a very long time – …
Mother NY & Uber: Be like Maura Higgins. Get the thrill of Irish Exiting this St Patrick’s Day
March 16, 2026
There are always stayers at any celebration. For the rest of us there’s the thrill of leaving – the aaah after a decreasingly exciting wahoo. Uber is helping people to make a graceful (early) exit, …
SMALL & CoorDown: Things we need to leave in the past
March 14, 2026
The newest brilliant campaign for CoorDown (what a history of great work) tackles the casual use of the word, “retard”, or even the not actually euphemistic, R-word. Once again, the power of the story is …
TBWA\Italy & Plenitude solve children’s fear of the dark
March 14, 2026
When it comes to childhood fears, nyctophobia - being scared of the dark - is one of the most common. Three out of four children aged 3-9 years are afraid of the dark, according to …
Men’s fashion had never deviated very far from the standard “look like me” format until Uncommon Creative Studio became the creative agency for Hugo. The brand’s new global brand campaign, Red Means Go, fires up men’s …
BBDO Guerrero: Mountain Dew removes gamers’ D, E & W PC keys to prove you can’t win without DEW
March 12, 2026
This campaign by BBDO Guerrero is built on local gaming culture. Here’s what you need to know to appreciate its brilliance: In the Philippines, 97% of internet users play video games, the highest rate in the …