You’ve all seen the tertiary education campaigns – universities and colleges as authorities telling young people they can make them great. Young people really don’t love being told. So BMF doesn’t. Its brand platform for …
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Who's doing what in the world of commercial creativity.
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Publicis Ímpetu: Jeep Avenger catches animals doing what they do when they think no one’s around
August 7, 2026
Cars are a dominant voice in advertising. So many films, invariably with some version of a car driving on a road coupled with interior shots pointing to key features. Yes, there is a lot of …
adam&eve\TBWA: Columbia Sportswear CEO, Tim Boyle, calls time on Expedition Impossible
August 6, 2026
In December last year, Columbia Sportswear CEO, Tim Boyle, offered the company’s assets to anyone who could find the edge of Earth. The ferociously funny dig by adam&eve\TBWA at Flat Earthers and incentive to get …
Adams Fan, founder & chief creative officer, F5 Shanghai: How Chinese brands are becoming world-famous
August 6, 2026
F5 Shanghai has a unique proposition. “China’s most international local agency” is built for Chinese brands going global. For Midea air conditioning, for example, it has created a round-the-world collection of campaigns – Singing Window, …
Ogilvy: KFC Australia mails postcards to itself so posties can lunch without fear of reprisals
August 5, 2026
When an Australian postman took his Australia Post van on an unauthorised lunch run to KFC in Mayfield in New South Wales, he was fired. The man, who had worked at Australia Post for 36 …
Bonfire & Skull Island Prawns: A hard rock, guitar-wielding prawn belts out an original music track
August 4, 2026
A hard rock, guitar-wielding prawn, absolutely shredding. That’s has to be a viral in the making. Skull Island Prawns (part of Austral Fisheries) and indie agency, Bonfire, have launched Eat the Wild, all in the …
The20: The bond between insurer, RACT, & Tasmanians could not squeeze hearts any harder
August 4, 2026
"Everyone" promise great storytelling in this industry. THIS is great storytelling. Exceptional storytelling, actually. Distinctive and magnetic. It’s a shame that the words, “human” and “authentic”, have been used time and time again for lesser …
It’s summer in the UK and almost every dining chain across the nation runs some version of Kids Eat Free. That was a problem for Pizza Hut. The offer is generous, commercially significant, but is …
Here’s a weird idea. The agency business is a business, right? So, technically, we could put our account up for pitch. Put out an RFP. Invite agencies in. Take ideas on how we show up, …
Exquisite black-and-white photography, fascinating direction ideas and a relatable (if exaggerated) humorously proposition (everyone has spent their lives losing arguments to corners), BMW M invites people to get even with malicious corners. Serviceplan Middle East’s …
Rejection is a gut punch and gut punch rejections are common in agency life. Sometimes they’re right, sometimes they’re wrong. Timidity is an annoying reason. Dubious pre-testing is another. Being rejected for a promotion or …
Wieden+Kennedy Toronto: DoorDash Pass turns delivery decision-making into period drama parodies
July 28, 2026
Created by Wieden+Kennedy Toronto and directed by Radke’s Steve Ayson, ‘Not That Dramatic’ embraces themes of longing and tension, while promoting the quality of life that comes with DashPass. Period drama is currently irresistible to viewers. …