Sculpture by the Sea and The Glue Society are both celebrating their 25-year anniversaries this year. What better way to celebrate than by bringing back their famous Hot with a Chance of a Late Storm, …
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Who's doing what in the world of commercial creativity.
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DDB Uruguay & El Observador: Robert Capa’s female secret
October 20, 2023
Robert Capa is one of the world’s most famous photojournalists, widely recognised, in fact, as one of the most influential figures in the history of photojournalism. Many are familiar with Robert Capa, but few know …
Stendahls: What happens if you raise a teen entirely on social media
October 13, 2023
Laika is an AI teenager, raised by social media. She suffers from several psychological disorders such as anxiety, depression and shows strong signs of narcissism and aggression. Shocked? Good. That is the idea of the campaign …
BETC: Distance invites runners to steal its sportswear
October 12, 2023
A great campaign is one that makes you say, “I wish I’d thought of that”, right? Get ready to say it. It comes from BETC, it’s for running store Distance and it’s this…If you can …
Welcom & Göteborg Energi: The most provocative climate message spreads across Sweden
October 12, 2023
The climate issue is at its peak worldwide. People are being asked to do this for the climate, to do that for the climate. Swedish energy company, Göteborg Energi, is asking Swedes to do less …
How many streaming service subscriptions do you have? How many do you use? Congratulations, you're like everyone else, with more streaming service subscriptions than time to watch their content. That’s money being “donated” with nothing …
Great Guns’ Calum Macdiarmid: Best charity commercial ever? Probably
October 10, 2023
Hollywood, humour and Romesh Ranganathan's penchant for expletives and being disgruntled make CALM's 2023 campaign irresistible watching. Its cinematic drama is set against Romesh Ranganathan's very human displeasure at being offered the CALM ambassadorship at …
The Hallway gets Aus talking, instead of screaming at each other, about The Voice to Parliament
October 9, 2023
My gosh, we in Australia have heard a lot of voices about the Indigenous Voice to Parliament (whether to change the Constitution to allow an Indigenous voice in Parliament). Emotive - from pleading to angry, …
Gigil: Life’s a b***h. Stab a Coco
October 7, 2023
Asian ad humour is zany, often bizarre, and hugely entertaining. It goes places western advertising rarely dares to venture. This commercial’s humour by Gigil Manila for drink brand, CoCo, is also delightfully human. The brand’s lead …
An absurd fintech commercial? This one is. Also sexually provocative. And very daring, even if it weren’t for a traditionally conservative sector. Ogilvy Bolivia’s first commercial for French fintech app, Blink, is a walk on …
Kubbco: Icelandair introduces Hugi, the polite tourist bouncer, for people who don’t want to go home
October 6, 2023
Icelandair has a problem. Tourists don’t want to leave. The airline began talking about it in April, when it went searching for Oliver in a global campaign by Pablo, Easy to stop, hard to leave. …
Advertising parody is at its best when it mocks a human foible. It’s even better when it rides on the coattails of a very famous brand. A very famous Swedish brand’s flat packs are known …