Advertising parody is at its best when it mocks a human foible. It’s even better when it rides on the coattails of a very famous brand. A very famous Swedish brand’s flat packs are known …
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Who's doing what in the world of commercial creativity.
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Experience Advocacy Taskforce: Surely it’s time to challenge age-related biases & assumptions
October 4, 2023
It is Global Ageism Awareness Day on October 7. That would be a good day to look at the people your office, think about your own career future, and wonder if wisdom and experience are …
BETC & morning reimagine office stock images
October 4, 2023
Do offices on stock image websites look anything like yours? It’s unlikely. BETC Paris and French office design company, morning, are challenging the sad offices, fake smiles and lack of diversity in stock footage by …
Try Oslo: Ikea gets peeing, puking, partying real
October 3, 2023
You don’t see someone puking into a bucket in an advert very often. You do in Ikea Norway’s new campaign. Try Oslo has given Ikea’s picture-perfect catalogue world a brutal dose of reality. Each of …
Life’s Good is synonymous with LG Electronics. Right now, a lot of people will be questioning the statement. So TBWA\Chiat\Day New York and LG have explained what it means in a global brand campaign that …
Special CDs, Peter Cvetkovski & Adam Ferrie: What it took to create The Unignorable AdBreak
September 28, 2023
Last week, Special, The Glue Society and PHD achieved an advertising feat that would have made most in the industry say, “Can’t”. They coaxed 10 of Australia’s most well-known brands to swap out key scenes …
Happiness Saigon: How a small Vietnamese e-bike brand came to own millions of fast charging stations
September 28, 2023
In Vietnam, a country of petrol bike drivers, people don’t believe their country is ready for electric vehicles. One main perception is the lack of charging stations. E-bike brand, Dat Bike, decided to change the …
Rob Morrison: Learning to love the stone in your shoe
September 25, 2023
For all of you making your brain ache and your stomach knot searching for that perfect headline, tagline, edit, cast…for your nearly perfect ad, here’s some welcome relief. It’s also a really great story from …
Saatchi & Saatchi: This shared custody metaphor will make you want to hug (maybe even have) a Hilux
September 25, 2023
If you’re divorced (and that’s about 50% of you), Saatchi & Saatchi Australia’s new commercial for Toyota HiLux will make you laugh out loud – at yourself. It’s a so true metaphor for shared custody. That …
Veronica Costi: From ad student despair to Ravenous Mantis art director
September 22, 2023
What happens if you don't get into the top 10 at AWARD School? Well, first up you're devastated. You've been told that it's the only key to that CCO job in your five year plan …
Cory White & Telstra: The grit, guts and glorious spirit of Footy Country
September 20, 2023
It’s fair to say that This Is Footy Country, The Monkeys’ new film for Telstra has captured the heart of Australia and warmed a lot of Aussie hearts in the process. And the campaign extends …
Colenso BBDO pitched and won New Zealand's on-demand delivery service, Delivereasy, in July. The agency has already launched a new brand platform and a very unusual visual identity for the company. Shortly after launching the new …