Where would we be without Christmas stories about human connection and giving that make you cry? This year’s first one comes from CHEP Brisbane for Michael Hill Jeweller.
It’s the story of a teenage girl’s resistance to her father’s new relationship and the stress that causes, the girl, her dad and his new love. A thoughtful gift marks the breakthrough, making it A Christmas to Remember.
Michael Hill chief marketing officer, Jo Feeney, stated, “This Christmas, more than ever, people are looking for meaningful gifts that last long after the festive season. Jewellery is not only seen as one of the most thoughtful gifts, it’s also a lasting memory, marking special moments in life.”
CHEP Birsbane creative Lead, Christy Peacock, added, “This year’s story celebrates the special connection between dad and Evie, his teenage daughter. Evie’s surprise gift to dad’s new partner on Christmas Day is as much about showing her love for her dad as it is about welcoming a new member to the family.”
The full campaign is running in Australia, New Zealand and Canada across TV, cinema, online, social, press, OOH and instore.
Credits:
Client: Michael Hill Jeweller
Chief Executive Officer: Daniel Bracken
Chief Marketing Officer: Jo Feeney
Group Brand & Marketing Manager: Libby Collison
Senior Marketing Manager: Michael Garlick
Agency: CHEP Network Brisbane
Executive Creative Lead: Christy Peacock
Executive Producer: Tania Jeram
Managing Partner: Christine Gannon
Executive Strategy Director: Katie Peacock
Account Directors: Alex Pavlos & Jane Harding
Production Company: Larchmont TV New Zealand
Director: Noah Marshall
Managing Partner: Ngaio McCreadie
Managing Director: Olivia Reddy
Head of Production: Luke Kneller
DOP: Marty Williams
Production Designer: Bruce Everard
Editor: Tim Mauger @ The Editors Sydney
Online: Stu Cudzow @ The Editors Sydney
Producer: Adrian Konarski @ The Editors Sydney
Colourist: Sofie Friis Borup @ Company 3 New York
Sound Engineer: Timothy Bridge @ Sonar Music Sydney
Sound Producers: Haylee Poppi & Josh Pearson @ Sonar Music Sydney
Music Supervision: Karl Richter & Mel Pantz @ Level 2 Music Melbourne
Media: OMD
