Who's doing what in the world of commercial creativity.
You’ve seen all the sports brand ads – there’s definitely a formula. There’s also a common aim. They want to convert everyone into an athlete. They want everyone to commit. …
Laura Geagea is regional managing director, Sweetshop China, Asia, MENA and also jury president of Film Craft Lotus & New Director Lotus at this year’s ADFEST Lotus Awards. Laura shares her …
Humour in advertising is often brave, but drunk humour is fiercely courageous. All hail to DDB Aotearoa and McDonald’s for acknowledging one of the more common uses of the brand, …
Ali Rez is the most awarded creative leader in the Middle East. The chief creative officer of Impact BBDO Group MENAP has been appointed as Grand Jury President for ADFEST …
A clever idea with a brilliant twist. Wonderful wit. And your brand name front and centre in a hugely appealing way. The Local Collective’s self-promo has it all. Watch: https://vimeo.com/790961896
In April 2022, Publicis CEO Arthur Sadoun was diagnosed and treated for cancer. After making his condition public, he received thousands of testimonies that exposed the fear those with cancer experienced, not only for …
Kim Kardashian began Special’s brilliant Tonight I’ll Be Eating adventure for Uber Eats in Australia (with Magda Szubanski, Ruby Rose and Rebel Wilson). Now Kim's mum is setting the delivery …
This January 26 is an especially important day in the long history of Australia. This year, Australia before white settlement and Australia after will come together in way they have …
A series of short animal documentaries has just launched in Australia. The films are not true. They are, however, memorable, fun and build curiosity about ready to drink coffee brand, …
SKYN isn’t shy about promoting the exploration of pleasure. Increasingly, media platforms are. Censorship vetoes sexual exploration. But it also makes people curious. So Sid Lee and SKYN have used the …
British Airways Holidays' new campaign, Take Your Holiday Seriously, continues with some wonderfully witty outdoor executions by Uncommon. The idea for the outdoor is centred around the common Out of Office …
There have been some very clever prison break sequences in Hollywood movies but none perhaps as ingenious, nor as suspenseful as this one. And this one is an ad – …