Humour in advertising is often brave, but drunk humour is fiercely courageous. All hail to DDB Aotearoa and McDonald’s for acknowledging one of the more common uses of the brand, the late night (drunken) order, and having the guts to create a hugely relatable, very funny, undeniably shareable campaign around it.
The OOH campaign makes McDonald’s warm, friendly and comforting, tied up neatly with its tagline, We speak late night. For the inextricably sober, here are some translations of the campaign’s hilarious intoxicated orders: Ferret oh frish extra tata – Filet-O-Fish with extra tartare; Five cheebs urgas – Five Cheeseburgers; A bubble caught a panda and a cloak” A Double Quarter Pounder and a Coke; Mig back congo – Big Mac Combo.
