Who's doing what in the world of commercial creativity.
Chobani is adamant about what it stands for. It’s not startling. It’s not left-of-centre. In fact, it’s kind of obvious – bit it’s important, because it has less to do with selling yoghurt and a lot …
Washing machines have been getting bigger and bigger. 7.5kg-ers are no longer than big boys in the team. There’s a whole front row of 10kg-ers. But they’ve all been just been dwarfed by LG’s whopper capacity, …
There is no shortage of bullsh*t out there about the impossibility of replacing petrol with anything that’s kinder to the planet. The jokes about electric cars have lost their oomph in the last decade or two, …
“Cat I’m a Kitty Cat, and I dance dance dance and I dance dance dance..." The cat song you will NEVER get out of your head runs under the cat video you’ll laugh at over, and …
It doesn’t matter where you are in the world, the chances are the person next to you will recognise a Big Mac from its picture. Even if it’s as stylised as this: TBWA\Paris has built an entire …
Stay Ahead is J.Walter Thompson’s ad for Shell V-Power Nitro+. It has an malevolent villain creature, a hero, a car chase, an epic landscape and some knife-edge moments – like when the creature morphs into a spider-like …
It’s nearly Mother’s Day. Pandora got in early, and its ad (primarily on Facebook) is going to be very hard to follow. The film, The Unique Connection, is an experiment carried out with AOL Platforms …
Up ‘n’ Go has revolutionised Sanitarium. That statement needs explaining. This is the company that Australians older than twenty grew up with (in its own words): “Sanitarium Health Food Company was registered as Australia’s first …
In the middle of February, Facebook launched a campaign called Friends, that was all about reinforcing the importance of friends in people’s lives and underlining Facebook’s role building and keeping friendships. It was not unlike Chair, …
Joy’s platform is ‘surprisingly small, surprisingly powerful”. That has turned out to be a great launchpad for a campaign by Grey Group Malaysia. Working mums often feel that they don't have enough time for the moments …
Australians are a bit slow at putting climate change near the top of their list of concerns. So GPY&R Brisbane and Earth Hour decided to show Australians how climate change will affect something that matters …
It is a universal human truth that parents tell white lies to their children, and not just about the existence of Santa Claus. There are also the TV that needs to go to sleep, the …