Who's doing what in the world of commercial creativity.
Australia’s safe driver app rewards drivers. Proximity’s driver app for insurer, INTOUCH, rewards victims of speed. For every 1 kilometre driven responsibly by users, INTOUCH, is donating 1 rouble to help victims of speed. “We know that …
BETC has launched a new Evian campaign that builds on its ownership of Live Young and its connection to babies that began in 1935, when Evian water was first recommended as an ideal water for …
BEKOL has been working for eighteen years as an advocacy organisation for the hard of hearing in Israel. More than 10% of the public and a third of those aged over 65 suffer hearing loss. …
The interactive bus back ad gives people driving behindthe bus a real life demo of VW's Adaptive Cruise Control AND gets them to maintain the safe distance. Volkswagen's Adaptive Cruise Control helps VW drivers to avoid accidents by keeping …
It’s tissue season and many Australians – a few days into a cold or flu – have already discovered that softness is an asset. J.Walter Thompson is turning tissue season into Kleenex season by making sure …
The crowd-sourced content came from MOFILM. Its filmmaker was Max Sherman. Its star was Taylor Hatala. This was the video that began the Taylor Hatala phenomenon. The young Canadian has a YouTube page full of performances, …
Publicis Italy didn’t put men in its feminine product ad to make them look silly (Aussies own that). The aim was to prove to women that Tampax are not at all difficult to use. The premise was, …
Let’s talk about perfect pitch. Not every ad has it. Timing: Sometimes that’s catching the mood of the moment. Sometimes, it’s being quick to act on a topical event or issue. Sometimes, it’s both. The world …
Q: What happens when you give kids the LG CordZero to play with? A: Mums pay attention to its features. What if vacuuming was fun? LG gets to own that territory because its agency, SuperHeroes Amsterdam, …
Volvo and Avicii are both famous and both Swedish. So Avicii was a logical choice for the next installment of Forsman & Bodenfors’ Made by Sweden campaign for Volvo. Avicci is also hot right now in …
Scenic Europe River Cruise has just undergone a global rebranding that has reaffirmed its luxury positioning and boosted its allure with an interactive microsite… …and a 90 second TVC that sells the dream to “travellers the …
…and its epic results The Organic Effect is the latest campaign from Forsman & Bodenfors, for Swedish supermarket chain Coop. It’s not funny. Not OTT. There are no tech-y gizmos. F&B’s ad for Coop simply compares what …