It’s nearly Mother’s Day. Pandora got in early, and its ad (primarily on Facebook) is going to be very hard to follow. The film, The Unique Connection, is an experiment carried out with AOL Platforms to see if a child can recognise his or her own mum without seeing her.
The team lined up six mums, blindfolded six children and asked each child, one by one, to find their mum using just touch and scent.
The film’s emotional punch even overpowers the product placement
…and its film set similarities to Dove’s.
It overrides any questions about the claim, “no actors, no staging, no spin”. And the tagline, “All women are unique. Celebrate the one in your heart,” clinches the deal better than most.
The film was uploaded first on Pandora’s Facebook page on April 16. In less than a week it had achieved 14,606,833 Facebook views, 8,775,932 YouTube views and 515,530 FB Shares.
