Are production and post going through a tough time? Undoubtedly. There’s a new world of playgrounds for creative ideas, the global economy is in a gloomy mood, and a new kid in town called AI …
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Who's doing what in the world of commercial creativity.
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TBWA\Media Arts Lab’s wit enlivens this year’s global privacy campaign for Apple, continuing the brand’s more than seven-year effort to raise awareness around the value of keeping user data secure and reinforce its longstanding belief …
Lifelong Crush’s campaign for Canadian tool brand, Lee Valley, goes far beyond the usual hardware advertising. It contains a thought-provoking, and important, message about life. In fact, the new anthemic platform, Tools for Life, shines …
Our LEGO Agency & ChaosxMagic: Jason Momoa teaches the world the great things play can do
June 4, 2026
It’s World Play on June 11. And LEGO has found out that just five hours of playtime a week boosts family happiness and wellbeing, but almost half (44%) of families globally are not getting it. …
Swedish dog rescue and rehoming organisation, Hundstallet and BBDO Nordics are turning a dog’s most instinctive behaviour into an act of defiance. Across the country, miniature protest signs invite dogs to pee on them, to leave their mark against irresponsible dog breeding – highlighting the hidden consequences it causes. The little protest signs have …
Irn-Bru is rallying Scots behind their country with a football anthem that sings of their optimism and resilience even "against the odds" as Scotland qualifies for its first World Cup in 28 years. The 2.11 minute …
Pre-owned car advertising tends to be all about the vehicles, their tech specifications and price. agency 777, and Stellantis Group’s pre-owned market, Spoticar, are borrowing instead the emotional connection that cinema shares with audiences. That …
The Epica Awards 2026 chooses Dude chief growth officer, Domenico Loperfido as jury president
June 4, 2026
Domenico Loperfido is an unusual and even controversial Epica Awards jury president, in that he works for an agency, DUDE, which has offices in Milan and London. But he’s also the editor of the creative industry …
Liquid Death is seemingly without a filter as an advertiser - provocatively tapping into one “don’t go there” after another. It is also a brilliant marketer with a sharp radar for its target markets. Witness the …
Grand Frais and Rosa Paris are aiming for the popularity trifecta. Their two previous TVCs have ranked Top 6 and Top 4 among the French people’s favourite ads. The new commercial stars Kad Merad, one …
When it comes to campaigns that get masses of people talking, this one stars. The Hawkstone Farmers Choir, a group of 34 genuine, working farmers, was crowned the winner of the latest series of ITV’s …
What happens in a digital world when, in the analogue one, the landline phone rings? DDB Athens has turned that idea into an absurdly humorous commercial to launch – yes, a landline phone service. DEI, …