Who's doing what in the world of commercial creativity.
The most unexpcted Christmas story of the year has to be this one by The Newtons Laboratory. Here is the plot: Santa Claus was injured playing basketball, and now Christmas is on the line. Who would have thought …
Even the “real Christmas” commercials skim over the family tensions that Christmas can exacerbate.Brazilian cosmetics company, AlmpaBBDO and O Boticário have confronted them, head on. Their five-minute Christmas film is a story about a young …
The laundry detergent market in Colombia is a challenge for brands, with brands old and new playing into inflationary pressures by offering discounts making them up to 600% cheaper than traditional brands and eroding any …
Ubisoft has launched Anno 117: Pax Romana, the eighth title in its city-building and strategy franchise developed by Ubisoft Mainz. Agency, Biborg, has given it the trailer worthy of one of the world’s famous games – a …
How could you not love a campaign that challenges flat Earthers to adventure outdoors and “prove it” by finding the edge of Earth? The campaign is by adam&eveDDB. The client is Columbia Sportswear. And the …
It’s good to listen. Droga5 Sydney has been listening to Aussies asking over and over, “Why do they call it -196?” The question has puzzled plenty of Aussies ever since this cult classic from Japan hit …
Michel Gondry has taken Chanel on a new adventure, a love story that is as much about New York as it is about its protagonists (brand ambassador, Margaret Qualley, and A$AP Rocky) or fashion. The short …
Creator platform, Patreon, has recreated Santa. He’s a lot less jolly and a lot less good. In fact, he’s downright bad and really rather angry. Patreon is moving in on his turf. “I’ve always considered …
Haven’t You Done Well, the Australian production company founded by Aunty Donna, has signed director duo, SEQUEL, for commercial representation. SEQUEL, aka Zachary Bradtke and Naomi Akikusa-Dawber, is a Melbourne-based creative collective working whose work crosses …
The most compelling words in a commercial this year? Undoubtedly. Apple Marcom has produced an anthem for disability housed in a musical theatre style commercial. Apple’s underlying purpose is to show how disabled students around …
In October this year, META and Microsoft banned the advertising of all political, electoral and societal topics within the EU. Even messages defending women’s rights have been banned from digital advertising. Meta and Microsoft’s new EU-wide …
Choosing gifts that people really want can be a struggle. So brands create gift guides and receivers drop hints. This year, agency, Courage and Sephora Canada have created a very, very personal gift guide that …