The last Christmas story of the year has all the classic elements that make these stories matter. Friendship and human connection come to the fore through the wonders of imagination and Christmas magic. The Discovery, …
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Rethink: Ukrainian World Congress offers the world a new Ukrainian carol, The Carol of the Bombs
December 24, 2025
The Carol of the Bells is part of the Christmas tradition throughout the world. The global symbol of peace was written in 1914 by Ukrainian composer, Mykola Leontovych. The Ukrainian World Congress (UWC) and Ukrainian outdoor …
Havas Creative Spain: Rafa Nadal’s clay ink pens remind Spaniards that humility, perseverance & passion matter
December 24, 2025
Diario AS and Havas Creative Madrid understand the powers of sports celebrity and crowd engagement. The partners have used the power of Rafa Nadal to draw and involve a crowd in a very inventive way. …
Havas Creative: OUIGO offers support for those carrying an emotional backpack home
December 23, 2025
Christmas campaigns idealise the joy of reunions. OUIGO has broken the taboo. The company is highlighting the less visible side of returning home for the holidays - a journey filled with mixed emotions such as …
Maison BETC Paris has developed a very different campaign for the launch of the Alpine A390 electric car – a thinly veiled hit at the current vogue of car brands promoting autonomous features. This car, …
FCB London: It’s not normal behaviour; it’s abuse
December 23, 2025
In the last year, one in every eight women was a victim of domestic abuse, sexual assault or stalking, with abuse among teenagers in relationships reaching troubling levels. The UK government has recognised violence against …
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AME Awards 2025
Beats by Dre & IShowSpeed entice Gen Z with an absurd ’70s kung fu epic
December 23, 2025
What do Gen Z-ers and Millennials want for Christmas? Beats by Dre has a suggestion, Powerbeats Pro 2 earbuds, and director, Daniel Wolfe has housed it in a creator-led short that intends to grab their …
WPP’s AI-ncient influencer draws young audiences to the Natural History Museum Abu Dhabi
December 20, 2025
Capturing the attention of the young generation is a huge challenge for any brand. For cultural institutions, the task is even greater. Experience Abu Dhabi gave WPP the challenge of making its new Natural History …
Droga5 Sao Paulo & OMO: The “Is my phone listening to me?” test
December 20, 2025
One of the great mysteries of our time, fuelling countless conspiracy theories, is “Is my phone listening to me?” Unilever cleaning brand, OMO (Persil), is tapping into this cultural curiosity in Brazil. The Droga5 campaign aims …
ESPN Creative Studio & Machine: Music maketh Timothée Chalamet & Metta World Peace pop
December 20, 2025
Sometimes it’s all in the execution - in this case a ping pong rendition of Carol of the Bells … …oh, and Timothée Chalamet. The promo mash-up gets people excited about ESPN’s all-day schedule of NBA match-ups …
DUDE Milan & Netflix: A stranger Spotify end of year highlights playlist
December 20, 2025
2025 has been a strange year. DUDE Milan is gearing up fans of ‘80s-inspired sci-fi are gearing up for a far stranger ending, the grand finale of cult Netflix series Stranger Things. Big questions are waiting …
Wonderhood Studios: Sorry, Santa. There are people who need your Christmas snacks more
December 20, 2025
Santa and his reindeer are usually well fed for their epic Christmas Eve journey. Mince pie, sherry and carrots in the UK. Milk, cookies and carrots in the US and Aus… But this year, Soup Kitchen …