Car advertising is crowded, noisy and, far too often, same-same. Brands still cling to the familiar long & winding roads and ECUs of product features. Goodby Silverstein & Partners is having none of that for …
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Who's doing what in the world of commercial creativity.
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Natalia Forster launches Voice x Music to support music artists in a sink or swim industry
May 29, 2026
Musicians are being pulled in more directions than ever before. They’re navigating the pressures of constant output, live performance and an industry now shaped by algorithms. This means that maintaining creative identity and mental resilience …
Channel 4 & SunLife restore England’s 1966 World Cup win broadcast for Alzheimer’s Society
May 28, 2026
The World Cup has ignited football fandom again and triggered dozens of brand campaigns. This one by Channel 4 with SunLife owns its own podium. Channel 4 has restored the broadcast of England's World …
DAVID New York: The last 30 seconds in Clash Royale battles become heart thumping animated shorts
May 28, 2026
Most battles in Clash Royale usually last 3 minutes. But in the last 30 seconds, things truly start to heat up, dialling the drama, action, tricker and hijinks up to the max. DAVID New York has …
While competitors are launching massive media campaigns ahead of the World Cup, PUMA made itself stand out by taking it to the streets. WIGZ, the creative studio connecting brands to culture across fashion, sports, music, …
Thinkerbell & Inclusively Made develop an AI tool that blocks disability bias in AI generated creative & production
May 28, 2026
Historically, inclusivity in production has been treated as an afterthought, or a compliance checklist at the end of a project. Inclusivelymade.ai is designed to fundamentally shift that habit. Thinkerbell, and Inclusivelymade have launched the AI …
One Method: FanDuel supports Canada’s dual-team fans
May 28, 2026
Online betting is ramping up worldwide for a massive summer of international football. FanDuel Canada and Toronto creative studio, OneMethod, are not following the expected. Their campaign is a collection of scarves, built around a distinctly Canadian …
Carl’s a mess became a meme, a viral sensation and even a Loverboy merch collection after TV personality, Kyle Cooke, used it in a TikTok interview to describe the tension playing out on the reality …
Howatson+Company wins SharkNinja ANZ
May 28, 2026
SharkNinja Pty Ltd, the Australian and New Zealand subsidiary of the American product design and technology company, SharkNinja, that specialises in small household appliances and cleaning solutions, has appointed Howatson+Company as creative agency of record. Since transitioning …
Lewis: The feel-good of unlikely partnerships creates both Martens Belite beer and its campaign
May 27, 2026
One of the oldest Belgian brewers, 268-year-old Martens United Dutch Brewery, formed a partnership with an Alabama distributor through sheer happenstance and kismet. That led to a wholly new beer Martens Belite, that's rolling out in …
Holiday Films has signed director, Lucrecia, for Canadian representation, adding a filmmaker known for her striking visual worlds, emotionally grounded characters and instinct-led approach to storytelling.Originally from Buenos Aires, Lucrecia studied photography in London, where she developed …
Michele Bona, Chiara Biondi & Michael De Piano turn barbers into melanoma spotters for Melanoma Focus
May 27, 2026
Skin cancer in the UK? The UK may not be known for sunshine, but it is known for fair skin. Every year, more than 19,000 new cases of melanoma skin cancer are diagnosed in the …