Who's doing what in the world of commercial creativity.
Supermarket advertising is usually about price and quality produce. Tesco Ireland has another drawcard and BBH Dublin has created the campaign that shows off how Tesco’s tagline, Every Little Helps, works outside its supeamarkets. The …
Australia is losing experienced advertising and marketing talent from the industry while more than AU$183 million a year is estimated to be leaving the country on offshore freelance spend. Now, the Experience Advocacy Taskforce (EAT) and …
There’s a World Princess Week. Who knew? It’s Disney territory and Fallon is helping Disney to make the most of it, with director, Alex Prager. The film, Once a Princess, Always a Princess: A Disney Short …
It’s just a new flavour launch, Orange Passionfruit Zero Sugar 4.5%, but Hard Rated has gone all out to make an impact in a ferociously competitive environment. The first part is Pash Hard, rolling out across social, …
Tap water looks clean. Tastes clean. Is expected to be clean. Is not. Decades of advertising messages using filtration technology, ph levels and chemistry jargon have done little to upend people’s understanding of what tap …
Among India’s many celebrations is the Hindu festival of Raksha Bandhan and the custom of siblings exchanging gifts to celebrate their bond. But what if a sister has missed out on receiving those gifts from her …
While most brands are scrambling to go viral, Nissan stopped trying to be Gen Z and started platforming them instead. TBWA\Chiat\Day NY has created a social editorial series, #NissanNights, a three-part editorial series designed to meet Gen Z where they are. The …
The Midnight Therapist, written, directed an starring Titus Upputuru, CCO of The Titus Upputuru Company, has received two Honourable Mentions at the Hollywood Shorts Festival. The film won Best Short Film; Upputuru won Best Actor. The …
The viral trend, What’s in my bag?, has been filling social media feeds with fashion and beauty essentials. Publicis Spain, part of the Leo Constellation network, saw an opportunity to get people talking about something …
A solar eclipse is a rare kind of magic. It has been 27 years since the last total solar eclipse was visible across France country, back in 1999. BETC seized the moment. As Europe looked to …
Irish cider brand, Magners, is the official cider partner of Underbelly, one of the largest comedy venues at the world's biggest arts festival. Magners is its official cider partner. Comedy is loved by fans for …
As tertiary education gets more competitive in Australia, its advertising gets more interesting. This one aims squarely at a young musically creative audience. Fenton Stephens uses a range of visual devices to depict the noise …