Who's doing what in the world of commercial creativity.
There have been dozens of activations throughout the world promoting series and movies, many for Netflix. But none as wide-reaching and enduring (impactful) as this one by Netflix itself. Netflix Thailand has found a standout way …
Millions of people have arrived in the US for the World Cup – many for the first time. They’re football fans, yes. But they’re also tourists and Coors Lite is capitalising on their curiosity for …
Sweden’s Visit Halland has taken out advertising in the Los Angeles Times to share an open letter inviting famous longevity enthusiast, Bryan Johnson, to experience Långevity – a simpler take on longevity inspired by life …
Cut-through in telco advertising. The usual tactic is to blast audiences with noise. Verizon has done something entirely different. It is blasting its audience with seduction. Verizon is capturing attention with the sex appeal of …
“Energy is no longer just a climate discussion. It’s also a question of dependency, price volatility and security.” That is the message from Swedish heat pump manufacturer, NIBE, that is launching the international campaign A Heat …
Zespri has appointed VCCP to develop and launch its new global brand platform, Grown for Good, following a rigorous selection process. Zespri International Limited is the largest marketer of kiwifruit in the world, selling a record …
One of the effects of the FIFA World Cup is to create curiosity about the countries sending teams to play. The Croatian National Tourist Board has turned that into an opportunity. Ahead of Croatia’s World …
How would you like an antidote from the overflow of health & wellness fads and weird Insta-reality filling online life? That attractive promise comes from Somersby and Fold7. The fun global campaign, Time Out From …
There’s a new wellness, rest or recovery trend every other minute. It’s complicated. Ironically, it’s a source of pressure – not respite. Dairy Farmers of Ontario (DFO) is encouraging Ontarians to reconnect with a simple …
It’s a veiled price promo – more chicken, same price. But in Special’s hands that becomes a surreal story about a KFC science lab working to develop boxes capable of holding ridiculous quantities of poultry. The …
THE ICONIC has appointed independent creative company Emotive as its creative agency, following a competitive pitch. Emotive build on the success of Got You Looking as the business enters its next phase of accelerated growth, leading …
The world is focussed on football. Samsung Electronics Australia has turned that focus onto community football, teaming up with Australian football legend, Archie Thompson, to bring peace to one of the most contested games in …