The way things have always been done in agencies with timesheets and manual reporting to understand performance is no longer working well. AI has changed how work is created, and tracking hours has lost its …
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Ogilvy Singapore: Vaseline sponsors nipples
April 28, 2026
Marathons are painful and one of the most common, and painful, issues is also a surprise – unless you’re a runner. It’s runner’s nipple. In a stroke of genius by Ogilvy Singapore (that possibly contains …
Children who grow up without protection, guidance, or love are nine times more likely to become involved in criminal activity as adults. Yet society often treats crime as an endpoint rather than a symptom, investing heavily …
In Apple India’s opulent world, even kings and queens aren't immune to the (so relatable) frustration of modern-day mishaps - missing AirPods, dying batteries and last-minute flights. The campaign - five fun scenarios - was directed …
Vaulted’s King Tut returns to continue to make gold investment appealing to everyday people with an irreverent explainer video - because after all, he is so big on gold he was buried in it. Indie agency, …
Zulu Alpha Kilo wins (RED) to reignite urgency to end AIDS
April 28, 2026
Zulu Alpha Kilo New York (Z.A.K. NY) has won the competitive review by (RED), the organisation co-founded by Bono and Bobby Shriver in 2006 to fight AIDS, to become its strategic and creative partner to …
Men are aggressive. Just look at the world right now. But there is hope. It all began when Carlota Real made an interesting discovery. Men become 44% less aggressive after smelling women’s tears. So she got …
adam&eve\TBWA & Columbia Sportswear: Keep your cool in a year’s rain in one go or a sauna in the desert?
April 28, 2026
Columbia Sportswear has been putting its products through tests even the most extreme outdoor enthusiast wouldn’t attempt since August last year. adam&eve\TBWA’s platform, Engineered for Whatever, by adam&eve\TBWA spiced with a dash of humour continues …
Beer advertising can be good. This beer advertising is great. Garage Beer has launched a sixteen-minute Western film – just to announce that it’s now in bottles. Clearly bottles matter to the brand. “While bottles have …
The lunacy of Lemon Man returns. In the second year of Cass Lemon Squeeze’s platform, Squeeze More Joy, by Gut Asia the citrus character goes even further into his absurd, squeeze-filled existence. This time, the story …
As the FIFA World Cup 2026 sets to turn homes across the North America into front-row seats, another competition is brewing. Terry Crews, his grandma (played by him), his own inner monologue, “CommentTerry” (played by …
During Milan Design Week everyone becomes a design expert. Suddenly, anything can be seen, named, and framed as art. And sometimes, people go too far. They step so deeply into the designer mindset that they become …