There’s a new wellness, rest or recovery trend every other minute. It’s complicated. Ironically, it’s a source of pressure – not respite. Dairy Farmers of Ontario (DFO) is encouraging Ontarians to reconnect with a simple …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
News
Special & KFC: Ingvar the scientist, the Secret KFC Box Lab create the super-box, Boxfull
June 22, 2026
It’s a veiled price promo – more chicken, same price. But in Special’s hands that becomes a surreal story about a KFC science lab working to develop boxes capable of holding ridiculous quantities of poultry. The …
Emotive wins THE ICONIC
June 22, 2026
THE ICONIC has appointed independent creative company Emotive as its creative agency, following a competitive pitch. Emotive build on the success of Got You Looking as the business enters its next phase of accelerated growth, leading …
The world is focussed on football. Samsung Electronics Australia has turned that focus onto community football, teaming up with Australian football legend, Archie Thompson, to bring peace to one of the most contested games in …
On June 11, Apple released Dança, its viral AirPods Pro 3 film featuring global Brazilian soccer icon, Vini Jr. In the film, Vini Jr. is dancing to music that only he can hear through his …
Football jerseys are covered in sponsor logos. Even with football fever running high, being noticed is tough. But Boots’ logo is not on a football jersey; it’s on the back of Dan Burn’s neck. The idea …
While ALDI’s competitors make Aussies chase one-off price discounts, ALDI’s “discounts” are just the everyday ALDI price. BMF continues to make this a welcome promise in the newest iteration of its ALDI Prices platform, standing …
Studio Birthplace turns a forest into a football field to invite the world to join Team Forest for WWF
June 21, 2026
A rainforest in Indonesia becomes a vertical football pitch, sending players sprinting across the forest floor, scaling towering tree trunks and traversing the rainforest canopy. The film, Team Forest, by Studio Birthplace for World Wildlife Fund …
FIFA is being hyper-vigilant about its World Cup sponsorship rules. The Santa Clara Levi’s Stadium has been renamed the San Francisco Bay Area Stadium, for example. And people have been hired to tape over the …
Oliver has appointed Tom Skinner as group executive creative director, to help clients combine world-class brand building, social-first creativity and Gen AI marketing. Skinner joins Oliver from TikTok, where he spent six years helping some of the world's biggest brands …
eSIM platform Airalo, has reunited with Stink Studios to build on the global campaign, Connection Means The World, enhancing its overarching idea of feeling of greater cultural authenticity while on holiday. https://www.youtube.com/watch?v=iaWQ5ZmCg0Q The new work is a …
Zulu Alpha Kilo & Lyft: How a forgotten dollar bill wandered the city to find its owner (behind the making of)
June 20, 2026
A lost dollar bill wanders through the city - battling rain, wind, and the constant threat of being trampled. It’s one of millions of dollars abandoned - not lost or stolen every day, simply left …