Who's doing what in the world of commercial creativity.
Quick thinking by New Commercial Arts has put The Financial Times among the UK’s headline stories. The agency’s tactical campaign features Andy Burnham as the news media discusses the “PM-in-waiting”. The campaign builds on The Financial …
Dating apps were a helpful idea that daters ruined. Hily arrived at exactly the right moment: “Back in 2017, when Shape of You was stuck in everyone’s heads, online dating got sad. In this Perfect Profiles Olympics, …
The purpose of international sport competitions extends beyond football, tennis, basketball, athletics…It unites the world and upholds values that strengthen people individually and society as a whole. Brazil’s greatest athlete, Pelé, recognises this in the …
In Abu Dhabi, badges often do the talking. Audi Ali & Sons wanted to create impact in a different way. So to launch the all-new Audi Q3, C2comms and Audi Ali & Sons removed the …
Your AFL team is losing. You have better things to do than watch its final humiliation. So you leave. According to research nearly one in three AFL fan admit they’ve left a game early because their …
What a media choice. Impact BBDO and The UAE Government Media Office put their campaign right in front of its target audience as they walked past at Cannes Lions – reaching creative directors, founders, innovators …
Tooheys smuggled NSW support directly into the heart of Queensland with a giant wooden Trojan Stag in advance of the State of Origin decider on July 8. (For international readers: The annual State of Origin …
Westfield sets its sights on Gen Z, with a global campaign by Rosa Paris that zooshes up its cool, inviting this target audience to hang out at “the place to be” to explore, discover and …
Twin ventriloquist dummies perform Nelly and Kelly Rowland’s famous track, Dilemma. The pair trade bars throughout the song before harmonising for the chorus, delivering a show-stopping performance complete with pyrotechnics and a soulful saxophone solo. It’s …
SKYN has followed its sensual portraits of World Cup pleasure with another World Cup campaign by agency L&C – this time a different kind of post-match analysis. Heat Map borrows the visual language of sports …
Rethink is bringing back the tanning reflector as a book sleeve. And now it has a new life-saving purpose. The Sun Cover is an oversized book sleeve designed to flip the script on the infamous, …
While many Chinese recognise the quality of Wuchang rice, far fewer understand the generations of farming knowledge, craft and human labour behind it. For Wuchang rice producer, Qiao Fu Da Yuan, it was important that …