Tooheys smuggled NSW support directly into the heart of Queensland with a giant wooden Trojan Stag in advance of the State of Origin decider on July 8. (For international readers: The annual State of Origin …
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Westfield sets its sights on Gen Z, with a global campaign by Rosa Paris that zooshes up its cool, inviting this target audience to hang out at “the place to be” to explore, discover and …
adam&eve\TBWA & TWIX: Twin ventriloquist dummies make Nelly & Kelly Rowland’s Dilemma all about two
July 8, 2026
Twin ventriloquist dummies perform Nelly and Kelly Rowland’s famous track, Dilemma. The pair trade bars throughout the song before harmonising for the chorus, delivering a show-stopping performance complete with pyrotechnics and a soulful saxophone solo. It’s …
SKYN has followed its sensual portraits of World Cup pleasure with another World Cup campaign by agency L&C – this time a different kind of post-match analysis. Heat Map borrows the visual language of sports …
Rethink is bringing back the tanning reflector as a book sleeve. And now it has a new life-saving purpose. The Sun Cover is an oversized book sleeve designed to flip the script on the infamous, …
Mother Shanghai & Wuchang rice turn the traditional harvest bowl into a tribute to agricultural craft
July 8, 2026
While many Chinese recognise the quality of Wuchang rice, far fewer understand the generations of farming knowledge, craft and human labour behind it. For Wuchang rice producer, Qiao Fu Da Yuan, it was important that …
Dat-Way: The Niska concert campaign without Niska
July 8, 2026
What if a campaign didn’t feature the “product”? French independent creative agency, DAT-WAY, put Niska's fans at the heart of the campaign to promote the French rap star’s first-ever Stade de France concerts. The agency kept …
Cocogun: Heidi offers a reduction in IT-related hostility & an acutely heightened sense of being awesome
July 7, 2026
Heidi is an AI-powered clinical assistant that automates administrative tasks for healthcare professionals. It's audience is specific. And most of that audience doesn't know yet that they need Heidi. The task of making Heidi …
Last month, indie agency, es muy good, got the world wondering what Kalshi is with a series of cryptic films, starring attention magnet, Timothée Chalamet, saying the word in inexplicably odd scenarios. Kalshi is a prediction market (betting …
Truth and reason matter a great deal right now with irresponsible news sites and social media eroding trust in the news they read. Sydney independent agency, Cocogun, is helping The Economist to sit in the …
Ogilvy wins Lite n’Easy
July 7, 2026
Australian health and wellbeing brand, Lite n’ Easy, has appointed Ogilvy as its agency of record, following a competitive pitch. Ogilvy will partner with Lite n’ Easy to provide the full breadth of brand services, extending …
Ice cream is for summery sunshine? Maybe, but McDonald’s McFlurry, Sundae and Millkshake are about how you feel in the moment. Any moment. When you have something to celebrate. When you need a little comfort. …