Who's doing what in the world of commercial creativity.
Australian independent agency, Social Garden, has rebranded to The Garden, an evolution that underlines the company's expanded capabilities and vision for the future of marketing in the AI era. When Social Garden launched in 2013, the …
For over a century on war memorials in 900 communes across France, the statue of the Victorious Soldier has embodied the image of a heroic, invincible soldier, frozen in glory. A workshop model, created by …
What a great way to introduce a brand ambassador. LePub and Heineken 0.0 have avoided all the tried and terribly dull. Instead, Serena Williams arrives to surprise unexpecting padel players with a game followed by …
The Vaseline Verified and Vaseline Originals campaigns have shown the world that the product is being given all manner of uses. In some cultures, Vaseline has also grown a tradition - a parent, grandparent, or …
An ice cream brand called Extrême and the well-known classic Magnum have both launched campaigns this week. They could not be more different. Extrême’s agency, Clutch, opted for utter madness, with two films directed by WAAAW …
On Tuesday, April 28, Thinkerbell is hitting the streets of Sydney to challenge the industry (as it did last year) to participate in Marketing’s Greatest Shave. It will be dropping in on agencies unannounced, offering …
If Gen Z feels that commercials don’t understand them, this shows that isn’t always correct. The campaign by Jane Doe Creation for student accommodation brand, Scape, grabs the attention of lonely Gen Z-ers (38% in …
For many Aussies, tackling youth homelessness and complex disadvantage can seem like an insurmountable challenge. As a result, it’s easy to disengage with the issue, blame poor parenting or the young people themselves, rather than …
When your yoghurt is reeeally good, the rest of the world fades away. That's a Gippsland Dairy moment, according to fans. If the world fades away while you’re at your office desk, no drama. But …
Swedish snack brand, OLW Cheez, and Stockholm independent agency, Kid, have pulled off one of the more unexpected brand activations of the spring - a fully operational boutique hotel where the only guests are bags …
There’s nothing dumb about selling smaller beer cans or light beer. Bud Light, has brought the two together with drawcard, Post Malone. The limited-edition Bud Light x Posty Co. Minis coincide with Bud Light and …
What if ads didn’t interrupt your feed, but instead reshaped it? LUX and VML are turning social media ads into “algorithm cleansers”, designed to actively influence and reshape what users see online. Ingeniously, the campaign …