The start of college season can fill young heads with all sorts of worries. Starting things isn’t easy. Apple has stepped in to reassure students with the latest chapter of its global Mac platform, Great …
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Who's doing what in the world of commercial creativity.
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Versus: Triangle makes music a work of art
June 18, 2026
What if every listening experience became a work of art? People revere great art but in a world where music has never been more accessible, it is so often relegated to the background. Heroiks Group's …
Are there any other conversations than the World Cup right now? For football fans in Greece, that’s a definite no. During the greatest feast of football, there’s only one thing they want to do. Talk …
Asking a fútbol-loving CMO to sit through another meeting during the World Cup is a little like asking them to go to the dentist during a penalty shootout. Technically possible. Deeply unreasonable. Today, independent creative agency …
Otherside & The Lad Collective: Robert Irwin shows the average bloke there’s bedding made right for him
June 17, 2026
An Aussie brand called The Lad Collective asks for the Aussi-est ad campaign ever. Indie agency, Otherside, delivered. It stars Robert Irwin; uses Aussie (unsubtle) humour; features tradies in one commercial and begins the other …
Amazon Prime Day (June 23-26) is days away. Orchard is building anticipation – for shopping at Etsy. The US campaign alludes to the Amazon leader with an uncomfortable amount of wealth with its call to …
The advertising world is full of sports tropes right now, but Uncommon New York and director, Leigh Powis, have taken coffee brand, La Colombe, on a different path. Its campaign, leads with a film, shot …
BETC Paris & director Greg Bray: Oikos delivers an unexpected promise with a winning smile
June 16, 2026
An unexpected partnership, Carlos Alcaraz and Oikos yoghurt. An unexpected yoghurt promise – strength (not the so overdone trend, protein, or the yes we already know, probiotics). An unexpected message delivery, created by BETC Paris and …
Levi’s has returned to positive sales territory. That has come partly from doing things itself. The company has prioritised its own website, apps, and flagship stores, reducing reliance on third-party wholesalers. Now it is also …
Arnold & PNC Bank: Chris Diamantopoulos makes brilliantly boring changes to famously impulsive decisions
June 16, 2026
Reassurance has colossal power when it comes to money. Brilliantly boring is an outstanding promise to own. Brilliantly Boring since 1865 has been the brand platform for PNC Bank, reframing boring as a powerful form …
Don’t have a Cannes Lions account? That could be frustrating next week… …except that GSD&M creative duo Brandon Curl and Dale Austin have launched Brain Cannesdy, a free visual archive designed to make Cannes-winning work easier to …
Mother wins Intuit Quickbooks
June 16, 2026
Mother New York has won global advertising and creative for Intuit QuickBooks. The agency takes over from FCB that was absorbed into BBDO after the Omnicom merger & R/GA. The agency will lead the brand’s integrated …