Who's doing what in the world of commercial creativity.
Negative perceptions about teaching have crept into UK culture and repetitive, mundane or lacking purpose has no appeal for Gen Z. So M+C Saatchi Group UK set out to break the stereotypes in its campaign …
VCCP has won the creative account for IKEA in the UK & Ireland. The pitch process began in November last year, when Mother declined to participate in a creative review. Mother had held the creative …
Paddy Power is Irish. Its team didn’t make the World Cup. But that hasn’t stopped it from having a whole lotta fun with national pride in the UK. In London, the betting and entertainment company has …
Westpac is winning the hearts and minds of teens by recognising that they’re feeling the same cost of living pressures as everyone else – and doing something practical to help. Making that help promise teen-friendly …
Nike took time out over the weekend from filling the universe with football ahead of the World Cup, to remind people that it's there for all sports. Ironically, of the dozens of World Cup month …
Canada has a reputation for being welcoming. Canadians have a reputation for being nice. But the World Cup is competitive, and Nike Canada is letting people know that Canada is out to win in its …
It’s Vodafone’s 25th anniversary and rather than boasting about its advancements, Folk VML has given Vodafone a nostalgic trip back through time. The hero commercial takes a warm and humorous look at the changing technology, culture and …
Oddball humour in an alcohol campaign? That stands out. The classic party scene is still there – after all, Jägermeister is the party drink. But agency, The Midnight Club, has found a way into Gen …
Timothée Chalamet stars in yet another advertising campaign, this time by indie agency, es muy good, for Kalshi, the global predictions market for trading the future. And it’s a wild ride - an oddball trio of films that are more …
This World Cup holds a dimension that no other tournament has ever given Ecuador. For the first time, the World Cup will be contested in North American territory - the United States, Canada, and Mexico …
A heartstring tugger by Mercado McCann and Argetnine energy company, YPF (Yacimientos Petrolíferos Fiscales S.A) - all the way to the dramatic music underscoring it. The film juxtaposes parallel comments of appreciation by Argentine fans …
Shark fin soup is a traditional dish in China, Taiwan, and Hong Kong and widely eaten in Southeast Asian countries with large Chinese populations, such as Singapore, Malaysia, Vietnam, and Thailand. In Thailand, it is a …