Who's doing what in the world of commercial creativity.
Last month, indie agency, es muy good, got the world wondering what Kalshi is with a series of cryptic films, starring attention magnet, Timothée Chalamet, saying the word in inexplicably odd scenarios. Kalshi is a prediction market (betting …
Truth and reason matter a great deal right now with irresponsible news sites and social media eroding trust in the news they read. Sydney independent agency, Cocogun, is helping The Economist to sit in the …
Australian health and wellbeing brand, Lite n’ Easy, has appointed Ogilvy as its agency of record, following a competitive pitch. Ogilvy will partner with Lite n’ Easy to provide the full breadth of brand services, extending …
Ice cream is for summery sunshine? Maybe, but McDonald’s McFlurry, Sundae and Millkshake are about how you feel in the moment. Any moment. When you have something to celebrate. When you need a little comfort. …
Whether it's fried chicken or fish and chips, the best place to enjoy a plate of greasy comfort food is rarely at the dining table. It's on the sofa - slouching, reclining, possibly completely horizontal. …
A road safety commercial without a disaster scene. That stands out. Instead, the work by Leith for the Scottish Government, presents the road as snake – and as the film’s narrator, directing the rider directly. …
What would you do for tickets to see your favourite music artist? Sell your hair? Sell your soul? Spotify is heightening that “want” with an animated commercial for Reserved, its new service that rewards eligible Spotify …
Johannesburg agency, Halo’s, campaign for grocery chain, Pick n Pay, doesn’t solve the global mystery of the Springbok’s immense size and power. It does better. It invites South Africans to eat like them. Pick n …
Who thought that Vanilla Ice could still have a place in pop culture twenty-six years later? Two years ago, Special & Export Ice did (see below) with an absurd call back service to remind people …
Love women soaps? Never mind, women do. And that’s the audience for Opill. This campaign isn't Sex & the City but catch attention and Opill will hold it. Opill is America’s first and only over-the-counter …
No prizes for guessing the target market for this World Cup campaign for Polymarket, the predictions platform in which users trade shares [read: bet] on the future outcomes of real events. Questions Are Everything has a fashion …
600K Network by Rainbow Lobster, winner of both the Grand Prix for Good and the Dan Wieden Titanium Lion at Cannes Lions this year, exemplifies the creative collective’s belief that creativity can do more than …