Who's doing what in the world of commercial creativity.
Pepsi has found out that only 18% of people surveys knew that PepsiCo owns a more than 500 brands, including stalwarts Doritos, Cheetos, Lay's, Gatorade and Quaker and newer launches, …
A family man’s chaotic day gets hilariously worse with every passing moment. TBWA\Lintas has called on the power of humour to make the simple comfort of a Hershey’s the antidote …
There have been hundreds of claims to have seen Bigfoot but still no proof that he exists. Hard Mountain Dew is offering US$1 million for verified proof of Bigfoot - perhaps …
80 million people use wheelchairs. It’s not always easy going. Is the pavement smooth enough? Is there a curb drop? Does a seemingly accessible route suddenly become impossible to navigate? …
OpenAI presented its vision of the future in the company’s recently launched commercial for GPT-6 Astra. When you introduce “the most intelligent and aligned model in the world,” you’re going …
Feeling compassion for people stuck in poverty is easy. Taking the next step is where breakdowns occur. People can’t see how they can make a difference. Broken Heart Love Affair …
AI is being blamed for creating the homogenisation of creative work, the erosion of craft and the threat to jobs. Creative production agency, Mike Teevee, has set out to disprove …
First Concepts, the taste-aware AI workspace for creative teams, has opened publicly today after a year building alongside creatives at Mother, Pablo, 72andSunny, nice&frank, Havas, Stink, VCCP and more than …
Bear Meets Eagle on Fire has found yet another clever way for Telstra to be Australia's champion of internet, this time working with illustrator, Dave Arcade, and VFX & animation …
Columbia Sportswear is launching the F££T FUND, offering hikers cold hard cash for photos of their feet. The social campaign taps into the booming feet pics business, predicted to be worth …
Sometimes epic ad fails do good. Sydney Sweeney’s dire “sexual fantasy” Novig campaign has resulted in social media being flooded with posts showing what women in sport can do and …
Most companies test their technology in controlled environments. Global vision solutions company, Hanwha Vision, and Cheil Korea did the opposite. They installed 42 AI-enabled cameras on a live film set …