George Clooney, Brad Pitt...and now, Dua Lipa. Coffee brands tend to go for big name ambassadors. Green Mountain Coffee Roasters has a green goat. Bruce is the brand’s new talking mascot in a campaign, that uses …
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Who's doing what in the world of commercial creativity.
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Ogilvy and IBM are about to end a 32-year relationship after the agency declined to participate in IBM’s upcoming creative agency review. The last campaign, Not Our AI Reality, developed by Ogilvy and the IBM …
TRA Favourite Ads study: “Not many ads like this” is the secret sauce advertising is looking for
April 20, 2026
The Research Agency's (TRA) latest Favourite Ads study has been released, showing that Australia's most loved ads share a common thread - none of them look, or feel, like anything else in their category. The representative …
Reality dating shows are thriving in Australia and Vaseline has used their power to launch its new Body Oil range. The series, The Afterglow, by Aussie indie, REBORN, is the latest example of Unilever’s shifting …
Algorithms don’t encourage difference. More and more, people are seeing a single “face of beauty” – the same features turning up again and again in social posts. The value of individuality, that Dove has been …
Mekanism: Boston Pizza invokes the Hockey Gods to save Canada from another crushing playoff fail
April 18, 2026
If there’s a restaurant-sports bar chain competition (of course there is), Boston Pizza has just won it in Canada. Mekanism has given Boston Pizza the love of Canada’s hockey fans with its rallying behind the …
GForce Grey & inlab interrupt inDrive school trip scrolling to help parents tackle bullying
April 18, 2026
Nearly one in five children in Kazakhstan is bullied at school. Many, many parents are unaware it is happening. But GForce Grey and content agency, inlab, had an idea to change that. Every morning, ride-hailing …
Africa Creative & UNAIDS Brazil reach Gen Z with HIV protection in Spotify’s funk proibidão
April 18, 2026
How do you make Gen Z pay attention to HIV protection? It's the first generation that hasn’t been frightened into caring. And it shows. Epidemiological data shows a significant concentration of new HIV cases within …
Waking life can be a nightmare. From minor annoyances to genuinely uncomfortable moments with family, coworkers or strangers, being awake comes with countless jump scares. Sleep, by contrast, is nature’s great escape. A blissful, quiet …
BBH creates the brand that will make UK school meals healthy
April 18, 2026
BBH has joined with the coalition formed by Bite Back, Chefs in Schools, Jamie Oliver Group, School Food Matters, and The Food Foundation to improve the quality of school meals across the UK through The …
Legal AI platform, Legora, has hired Jude Law to front its B2B campaign and the promise, Law just got more attractive. It’s a mad idea for a legal firm, enhanced by the dry humour in its …
Angry Butterfly: Co-operators financial advisor, Amber, braves a hurricane to sell insurance
April 17, 2026
Mother Nature can be nasty. Financial services co-operative Co-operators is helping Canadians to manage her volatility not just by rebuilding after the fact, but by embedding resilience, at no extra cost to clients, to help …