OFFF Barcelona’s 2026 design festival campaign, Cultured, is built on the idea that creativity is a collective, living system shaped not by institutions or trends, but the people who are part of it. It begins …
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Who's doing what in the world of commercial creativity.
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Uncommon Creative Studio Stockholm and Blinkink are enticing Clash Royale players with a cinematic reimagining of one of the game’s most psychologically devastating gameplay elements, the epic balloon card. The film's 90 seconds of wild, funny, …
In Brazil, reports of misogyny, violence, or discrimination against women increased by 224.9% compared to the previous year (Source: National Cybercrime Reporting Center of the ONG SaferNet Brasil). This is fuelling a growing fear among women …
Artplan & UN Women Brazil campaign to change how violence against women is told to change how it is seen
April 16, 2026
In Brazil, violence against women is not only a public safety issue. It also has a narrative problem. Every day, cases of stalking, abuse, and femicide make headlines. Yet in the way such stories are …
In September last year, Brazilian football club, Flamengo, petitioned the United Nations to become a nation, the first "symbolic-cultural Nation" on the planet. The idea, conceived by Artplan and led by Flamengo ambassador and football …
A SEEK campaign for every small- and medium-sized business who has had a staff-fail. That’s just about every SME. Droga5 adds the fun of hyperbole and business owner, Maria, and her epic hiring fails, to …
160over90: HSBC “SVNS” Hong Kong with a carnival vibe
April 16, 2026
This commercial deserves to wear the “epic” adjective. It’s a big, noisy and ambitious anthem by co-title sponsor, HSBC, and global marketing agency, 160over90, to get people excited about Hong Kong’s famed Rugby Sevens tournament …
Special: Ryobi has DIY addiction covered
April 16, 2026
You start with a little crack repair and end up renovating the whole living room. DIY is addictive. That’s a wonderful human insight for a tool brand to own, and Special has given it to …
DAVID New York: Clash Royale outplays its copycats
April 16, 2026
Imitation mobile games is an unwelcome trend for Clash Royale, with lookalike games blurring the lines for players. But DAVID New York has found a way to combat it. The campaign Copycats Welcome, calls out …
VML Health and nonprofit cancer organisation, Fuck Cancer, are encouraging men to masturbate. It’s not a flippant request. Men who ejaculate 21+ times a month may reduce their risk of prostate cancer by up to …
Droga5 & We Are Mobilise turn a joyous family tradition into family tragedy awareness
April 15, 2026
Children’s height marks, usually found on the walls of family homes, are appearing in unexpected places across Australia. It’s a pro bono campaign by Droga5 for charity, We Are Mobilise, to draw attention to the …