Who's doing what in the world of commercial creativity.
It appears to be a Christmas film in the style of classic John Lewis – a young boy finds an adorable creature. But sweetness dissolves quickly. This creature has a …
Gary Freedman shows off why he is one of the most wanted commercial directors in a theatrical masterpiece for Samsung this Christmas, produced by MJZ. Win the Holidays – The Challenge …
People ignore the plights of the homeless. Some because it’s uncomfortable. Some because of stigma. A few because of hate. Rosa Paris and the Foundation for Housing have made the …
2025 was, without question, the year of AI. And the more tech advances, the more it seems to replace real human connections. As the world continues to lean into, and …
Your client, EDF, is giving customers free electricity this Christmas Day. How to promote it? An announcement ad seems insufficient considering the gift. So Lucky Generals transformed a real house …
Even if you don’t ever see the face of your scammer, you may well hear their voice. Cheil and the Korean National Police Agency have turned that into a weapon …
Technology has transformed OOH, and not just into anamorphic 3D eye-catchers. Last week, Bruketa&Žinić&Grey and Deutsche Telekom launched posters that find lost dogs by attracting them with scent. This week, …
November and December are shopping frenzies - and Australia Post’s time to shine. Thinkerbell is making sure that Australia recognises that. The partners are turning one of the most recognisable …
Spaniards walk over manholes every day without thinking much about what’s beneath their feet. But Spanish agency, CYW, and Netflix has made them pay attention in an unexpected OOH campaign …
Saatchi & Saatchi Australia’s 2024 commercial for the Toyota HiLux’ Don’t send a ute to do a HiLux job platformstill stands outfor delivering its message with hugely entertaining, and very …
WeightWatchers launched in 1963. Weight management has undergone a number of changes since then. WeightWatchers has undergone a number of changes since then. This time, its new brand identity by creative, …
Chemistry isn’t something that attracts Gen Z. Repels some. Bores others. Creative agency Jung von Matt DONAU has produced the world’s first perfume made with carbon dioxide generated by the …