Who's doing what in the world of commercial creativity.
Deep apologies for the clickbait heading. The ice in question is the frozen water kind. The stunt is by Gymnation itself. The gym operator has created ice gym (because it's …
Bumpy roads ruin food deliveries but Happiness Saigon realised they can perfect coffee. New canned coffee brand, BOLD84, was brave enough to latch onto the idea for its launch and …
Bacardi Limited has completed its global creative partner review, choosing three London agencies across its products. BBH has gained Bacardi Run, the company’s flagship brand, and retains Grey Goose and Patrón, …
Sleep brands have made the quest for the holy grail of perfect sleep a global trend. GUT Toronto and mattress brand, Casper Canada, are giving people cause to relax about …
Volkswagen wants Australia to remember the joy of driving. The DDB Group Sydney campaign, Batteries Included, that taps into the joy of childhood and the emotional thrill of driving - …
The bizarre humour that lights up Asian advertising includes Income Insurance’s Max the Stress Ball, conjured up by BBH Singapore in 2023. He’s back, and he’s on a stress-fuelled rampage. …
It’s a counterintuitive experiment for campaign partner, Moi Mobile, but very much part of Heineken’s global push to get people back living in the real world - and drinking Heineken …
Sloths, flamingos, alpacas, penguins, elephants, horses…Leo Hong Kong's commercial for Cathay features some unexpected stars. The film imagines a modern-day “ark” – only with wings, not sails - to show …
The Kelce brothers (yes, one is an ex-NFL football star and the one who still plays is attached to Taylor Swift) have a beer brand. And it is becoming famous …
BETC’s wicked creativity has already given runners’ concept store, Distance, Outlaw Runners, in which a group of runners ran through the streets of Paris at full speed with the sole intention of …
The taste of childhood returns. Ribena leans into its heritage and the power of nostalgia to associate itself with simple pleasures, like family and the comfort of home. The BBH London …
More than 60 advertising and media agencies have called on the UK Government to introduce “tobacco-style” restrictions on fossil fuel advertisements and sponsorships ahead of a Parliamentary debate on the …