Sleep brands have made the quest for the holy grail of perfect sleep a global trend. GUT Toronto and mattress brand, Casper Canada, are giving people cause to relax about it – perfect sleep comes in many shapes and forms. GUT’s first campaign for the brand campaign, This is Perfect Sleep, is a montage of the messy reality of perfect sleep. It’s entirely uninhibited and it happens when people stop caring about what it looks like.
To underline the idea of sleep reality, the campaign’s series of raw, intimate, and often humorous portraits of perfect sleep on a Casper mattress and bedding were shot in real bedrooms.
The campaign is running across Canada on connected TV, social platforms, and OOH.
Credits:
Client: Casper Canada
Chief Executive Officer: Stewart Schaefer
Vice Presidents: Nuno Bamberg & Sarah Badun
Chief Executive Officer: Albert Chow
Marketing Managers: Karla Licea & Assel Yerzhigitova
Creatives: Emily Rosati & Natalie Narbutt
Copywriter: Emily Southey
Creative Agency: Gut Toronto
Copywriter: Austin Parkin
Art Director: Listya Nindita
Founders: Gastón Bigio & Anselmo Ramos
Chief Executive Officer: Andrea Díquez
Chief Strategy Officer: Fernando Ribeiro
Chief Growth Officer: Carmen Rodríguez
Operations: Agustina Garavilla
Communications Directors: Christine Prins & Alie Coolidge
Design Director: Philippe Demar
Managing Director: Ryan O’Hagan
Account Directors:: Max Geraldo & Laura Cavalcanti
Account Executive: Kahlan Chin
Executive Producer: Brittani Wilcox
Producer: Ryan Siddon
Production Company: Merchant
Director: Alex Hulsey
Executive Producer: Ian Webb
Head of Production: Colin Walker
Producer: Kyle Sanderson
Production Manager: Alan Kuipers
1st AD: Chris Simon
Directors of Photography: Bobby Shore & Wayne Jennings
Editing: School Editing
Executive Producer: Sarah Brooks
Editor: Matthew Kett
Post Production & VFX
Darling: Executive Producer: Stephanie Hickman Producer: Faith Clark
Colourist: Kassi Bellamy
Flame Artist: Lauren Rempel
Music & Sound: TA2
Executive Producer: Drew Thomas
Audio Director: Joseph Frustaglio
