Who's doing what in the world of commercial creativity.
Which large language models (LLMs) are most useful for creative inspiration, ideation, variation, and problem-solving across the advertising process? Springboards, an AI platform accelerating creativity in advertising has launched an initiative …
Public, the platform for long-term investing, is inviting people to grow up. It has too. The launch of its new campaign marks the evolution of Public from a social investing …
AKQA Australia and crypto exchange and Web3 AI company, BingX, know what boys like. Football. So BingX’s partnership with Chelsea FC continues. And BingX is celebrating the launch of the …
DEI is disappearing. That didn’t last long. As major corporations worldwide quietly roll back their commitments to diversity, equity and inclusion (DEI), Finnish human rights and non-profit organisation, Väestöliitto, (The …
Chaotic humour and wild visuals continue to be agencies’ go-to to reach Gen Z. VCCP and ready-to-drink flavoured milk brand, Müller FRijj, add to the madness of their campaign, Embrace the URjj, …
Japanese beer brand, Sapporo, has made itself the antithesis to rush - the rush of everyday life - in its new brand campaign, So Pour A Sapporo, by agency, Sunday …
Tinder has been working hard to lose its “hook-up” stigma. Mischief @ No Fixed Address has seized on the fact that a new relationship starts on Tinder every three seconds …
Social media posters get all the glory. But who takes the photos? Samsung is bringing the often-overlooked heroes of social media, the Unsung Snappers, to the fore. These are the …
e.l.f. Beauty, brand, e.l.f. SKIN, is making fun of (and educating) Gen Z for their skincare confusion, with a comedy roast, Sunhinged, hosted by comedy star, Marie Faustin. The roast …
Our Watch, Australia’s leader in primary prevention of violence against women, and DDB Group Melbourne have partnered to create Comfort Zone, an interactive board game that encourages young people to …
Dads have become the kings of emojis. Often less expressive with words, dads have dads have adopted the 👍 as their go-to digital expression of love, support, and general acknowledgment. It’s simple, …
The loss or alteration of the sense of smell is one of the earliest signs of neurodegenerative diseases such as Parkinson’s and Alzheimer’s. This symptom can appear years before more …