Coca-Cola is working hard to embed itself in every cultural moment it seems. And why not? The once established peak of the soft drink ladder is fighting for its place on a ladder that is …
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Who's doing what in the world of commercial creativity.
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There’s nothing tricky about Cookies Agency’s PSA for Fondazione Giulia Cecchettin. Its power is in its relationship to real life. It’s simple, blunt, unambiguous and aimed directly at men. The film urges society to recognise, …
Folk VML: Bank of Ireland finds its good to be cool
March 28, 2026
A bank being cool? Folk VML leads a new brand platform for Bank of Ireland by The Bank Collective by WPP. For the bank, Right with you, is a strategic evolution demonstrating how the bank supports …
PayPal+ has enlisted drawcard (and long-standing brand ambassador), Will Ferrell, his mini me and his OTT exuberance to turn a product features campaign into something people will actually watch. Inspired by the classic angel‑and‑devil dynamic, …
Gigil & Coco Tea & Juice: Aircons leave their job with burnout? It’s a hilarious local pun
March 27, 2026
Asian humour continues to show the rest of adland how it’s done. The latest mad humour commercial is for CoCo Tea & Juice care of Gigil in the Philippines. It is built on a local …
Hotel L’Amour, director Bram Schouw & Appelsientje: The sun tells its story (oh yeah, it’s a fruit juice ad)
March 27, 2026
Fruit juice commercials can be rather blah. That makes stepping outside the safety zone a good creative strategy. Amsterdam agency, Hotel L’Amour had a good creative strategy. With director, Braum Schouw and production company, Bonkers …
Druid: World of Warcraft launches a décor magazine
March 27, 2026
In the most unexpected launch ever, Blizzard, World of Warcraft’s developer and publisher, has produced a nostalgic décor magazine. The magazine launches World of Warcraft’s: Midnight, with its vast fantasy world of Azeroth, where the …
Ask anyone what the peach emoji means, they’re unlikely to say, “peach”. 93% of the time it’s used on social media, it doesn’t mean the fruit at all. But Lipton Peach is the brand’s most famous …
Bureau of Everything wins Domino’s
March 26, 2026
Domino’s has appointed Bureau of Everything to reimagine brand strategy and creative platform across both Aus and NZ. Bureau is working closely with Domino’s internal marketing and franchisee team to accelerate growth, by capturing what makes …
For 74% of Brits, the toilet is a “me-time” haven. So Publicis London and Cushelle have given them something to read while they escape daily life for a while – a flushable magazine called Porcelain, …
Honor Society embraces the AI frontier, signing KEZIAI
March 26, 2026
US production company, Honor Society, is blazing a trail in AI creative production by signing Kezia Barnett, also known as KEZIAI, a director, photographer and Intermedia artist known for her innovative work with AI. KEZIAI’s work collaborates with …
Edelman: HP prints a billboard live, one sheet at a time
March 25, 2026
This has to be the ultimate product demonstration. HP printed a billboard in Clapham, London, page by page in real time, watched by passers-by. The final billboard (or ad, if you like) was made up …