Who's doing what in the world of commercial creativity.
New Zealand is taking fantasy sports to a whole new level with a league only Kiwi could dream up - Meadow Fresh Fantasy Herd. Extraordinarily, it is believed to be the world’s first fantasy sports league powered by real …
A giant cassowary, a goddess-like Creator of Beer, and some confused Aussies explain XXXX's existence in a spectacular addition to the history of humorous beer advertising. The wild creative thinking comes from Thinkerbell. Here is …
Singing toilets of all shapes, sizes and social groups encourage views to “take a look at your pee”. Why? Because dark yellow pee is a sign of dehydration and Liquid I.V. solves that problem. The …
Didn’t expect Visa to produce a music video? Didn’t expect Visa to launch an AI-created digital character? Visa has done both with agency, Saatchi & Saatchi Italy. The AI character, V, is designed to support …
TBWA\London’s quirky humour continues to light up pastry brand, Ginsters’ appeal. The new campaign builds on the success of the first Taste the Effort creative, highlighting the dedication and care that Ginsters puts into its …
Brazilian Tiago Ribeiro, widely known as Tito, is a pioneer in the digital market with extensive experience leading teams worldwide and an established reputation as one of the most influential executives of his generation. He …
A vertical Pizza Hut pizza box is turning heads in London. The social-first campaign by Iris is designed to spark curiosity and fuel speculation around a seemingly impossible invention - the world’s first vertical pizza …
The world’s talked-about technology becomes an unexpectedly relatable character in Game Creative’s campaign for prepared meal brand, EveryPlate. The AI is “the busiest person on the planet” - an always-on, always-answering force fielding billions of …
Universal truths are the foundation of relatability in advertising. Add humour to entertain and you have gained attention and another asset that benefits brands, warmth. ELVIS has made use of all these in its campaign …
The industry is grappling with faster turnarounds, ballooning asset requirements, and existential questions about artificial intelligence. Creative director, Elliott Starr, has partnered with FORM Productions to launch Belief Studio, to conquer these challenges. The new …
With snow sports top of mind right now, McDonald’s France has introduced a new mobile game, Course Givree (Frosty Race).The game transports players into McDonaldland, the brand’s imaginary universe created in the 1970s, with legendary …
Salomon puts itself ahead in a very competitve market with a global brand campaign by BBDO Paris, that uses striking visual imagery to position innovation as the brand’s cultural engine - a way to shape …