Seven out of ten girls aged 10–18 say they wish they looked like a filtered version of themselves. Nearly one in two repeatedly wish they looked like someone else and even young girls are undertaking …
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Who's doing what in the world of commercial creativity.
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Uncharted: TopCashback fills the UK with joy…and joy
February 13, 2026
What the world needs now is joy. Uncharted and UK cashback site, TopCashback, are giving double joy to Brits, inviting them to Summon the Power of Joy Joy in billboards across the country. The campaign, …
Apple: Shot on iPhone captures Bad Bunny’s “celebration of Latin culture that resonated far beyond the stadium”
February 13, 2026
Apple’s Bad Bunny halftime show drew an audience of 128.2 million, making it one of the most-watched performances in Super Bowl history. The reviews were outstanding: “a celebration of resilience, joy, and hope” [Rolling Stone]; …
Leo UK: Morrisons’ dating show puts steak (and humour) at the centre of Valentine’s Day romance
February 13, 2026
Leo UK and Morrisons present a hugely entertaining take on Valentine’s Day romance, a dating show with a humorous twists created in partnership with Capital, the UK’s no.1 hit music station. Beneath the fun, the campaign, …
Carl’s Jr. & Native Foreign remind us that nostalgia can be laughable
February 12, 2026
Just when you thought you’d never again see an almost naked woman draped over a car in an ad, US fast-food chain Carl’s Jr. has awakened its 2017 Paris Hilton commercial, I Love Paris – …
Former PwC leader, TC Miles, launches BrandOrder to help creative companies & brands do more with less
February 12, 2026
Big company, big problems. And in this era one of the biggest problems is having to do more with less. The more complex a business becomes, the more tangled its processes can be. Thomas (TC) …
Among Equals: Tonic’s brand identity spotlights (literally) what matters in supplements
February 12, 2026
Nine out of ten adults in the UK aren’t getting the nutrients they need, with more than half of daily meals made up of ultra-processed foods. Meanwhile, many in the supplement industry are making promises …
Friends & Family adds the off-kilter humour of Matt Dilmore
February 12, 2026
Friends & Family, the production company launched in 2022 by advertising veteran, Scott Kaplan, has added the engaging humour and strong visual sense of longtime collaborator, director Matt Dilmore, to its roster for US commercial representation. Dilmore has …
Wieden+Kennedy NY: McDonald’s gets horizontal to support the aftermath of a big Super Bowl day
February 11, 2026
The Super Bowl ad noise has ended. Wieden + Kennedy has injected McDonald’s into the quiet… …with a campaign that understands US culture and makes the nation smile. The day after Super Bowl is often not a …
Love is in the air – and on minds. The Newtons Laboratory has given IKEA a chance to grab that attention with a quirky print, OOH and social campaign featuring the famous free IKEA pencil …
BBH has a new visual identity
February 11, 2026
For the first time in 44 years, Bartle Bogle Hegarty, has a new lok and feel underpinning its storied heritage while sharpening its focus on its future of creative excellence. Since its 1982 founding by John …
New creative studio, The Ability Machine offers neurodiverse talent to agencies and brands
February 11, 2026
The skills and creative flair of neurodiverse talent have come together in the launch of a new creative agency, The Ability Machine, a for-profit creative studio produces work for brands and agencies, powered by neurodiverse talent. …