Who's doing what in the world of commercial creativity.
Diario AS and Havas Creative Madrid understand the powers of sports celebrity and crowd engagement. The partners have used the power of Rafa Nadal to draw and involve a crowd in a very inventive way. …
Christmas campaigns idealise the joy of reunions. OUIGO has broken the taboo. The company is highlighting the less visible side of returning home for the holidays - a journey filled with mixed emotions such as …
Maison BETC Paris has developed a very different campaign for the launch of the Alpine A390 electric car – a thinly veiled hit at the current vogue of car brands promoting autonomous features. This car, …
In the last year, one in every eight women was a victim of domestic abuse, sexual assault or stalking, with abuse among teenagers in relationships reaching troubling levels. The UK government has recognised violence against …
What do Gen Z-ers and Millennials want for Christmas? Beats by Dre has a suggestion, Powerbeats Pro 2 earbuds, and director, Daniel Wolfe has housed it in a creator-led short that intends to grab their …
Capturing the attention of the young generation is a huge challenge for any brand. For cultural institutions, the task is even greater. Experience Abu Dhabi gave WPP the challenge of making its new Natural History …
One of the great mysteries of our time, fuelling countless conspiracy theories, is “Is my phone listening to me?” Unilever cleaning brand, OMO (Persil), is tapping into this cultural curiosity in Brazil. The Droga5 campaign aims …
Sometimes it’s all in the execution - in this case a ping pong rendition of Carol of the Bells … …oh, and Timothée Chalamet. The promo mash-up gets people excited about ESPN’s all-day schedule of NBA match-ups …
2025 has been a strange year. DUDE Milan is gearing up fans of ‘80s-inspired sci-fi are gearing up for a far stranger ending, the grand finale of cult Netflix series Stranger Things. Big questions are waiting …
Santa and his reindeer are usually well fed for their epic Christmas Eve journey. Mince pie, sherry and carrots in the UK. Milk, cookies and carrots in the US and Aus… But this year, Soup Kitchen …
It’s cold right now in northern Europe, the heart of winter, when the thermometer drops below 0°C and bad weather dictates travel decisions. Ernest seized the opportunity for Andalusia to show off what it’s got. …
A reindeer narrates his recent history of odd jobs. Guard reindeer, customs reindeer, even a coat rack in a luxury restaurant…one job after another. Why? Because Santa Claus has found a more efficient alternative, a …