Who's doing what in the world of commercial creativity.
“Buy it. Wear it. Wash it. Return it.” You've always wondered if it could be done. DDB Melbourne did it – not for a pre-Cannes or post D&AD party, but for Radiant. And scored a 13 …
In Latin America this year, racism in football has begun to be played out as fiercely as matches. When Brazilian football club Botafogo, went out on the field to play a recent match, the team was wearing …
Grey London's Do us Proud, for The Sun newspaper, targets honest to goodness football fans with a rousing anthem and a twist on the karaoke bouncing ball – using a real ball and words written …
Samsung's three week old video, The Training, is second in this week's viral chart. Adidas' The Dream by TBWA/Chiat/Day is no.!. Nike's Risk Everything by W+K Portland is no.3. Football rules. The Beginning, a 4 minute …
When Optus asked M&C Saatchi to demonstrate the power of its network, the agency did not expect to create a technology breakthrough. That’s the fun part of advertising creative these days. The agency decided that a …
Speeding is a serious issue in Russia. It is the major contributor to Russia’s fifth place in the world’s ranking os road fatalities per year. This is a list topped by India, China, Brazil and …
BETC Paris has created mayhem in a US street to promote the launch of Ubisoft’s game, Watch_ Dogs. The YouTube video of the stunt was viewed 8,053,274 times in its first five days. The agency …
Gosh, a car that doesn't drive Gen Y around the city. Be all things to every family. Or lure with the prestige of its Euro-marque. No car brand has ever been boldly Asian... Until now, and …
Michael Bacon is Kevin Bacon’s very less well-known brother. [Even funnier is that there are two famous Kevin Bacons and the campaign ignores one – the one with six degrees of separation to everyone.] And Oscar …
National Geographic’s poster campaign reads, “There are lots of terrible animal pictures out there. The best nature images are here.” It directs people to find the best photos on National Geographic, taken by professional photographers. You could …
If you’re twenty-something, you stay fit to look hot. If you’re seventy-something, you stay fit to stay alive. If you’re a parent, you stay fit so you can do the school run at 7am and …
Since 2010, Aussie mates and Foster's brand ambassadors, Brad and Dan, have been handing out agony aunt advice to UK blokes about the really important things in life, like “Will my girlfriend end up looking …