In Latin America this year, racism in football has begun to be played out as fiercely as matches.

When Brazilian football club Botafogo, went out on the field to play a recent match, the team was wearing the black and white jerseys it has for the last 100 years, with one change – the two colours were inverted.

Fans didn’t notice the difference until the team posed for a photo after the game, while holding up a banner with the message, “If you didn’t notice the inverted jersey, it’s because colour makes no difference at all.”

The stunt was the third most tweeted topic during Botafogo’s match. Supporters on both sides and even players on the opposing team tweeted.

The Inverted Jersey from Agência Africa on Vimeo.

Creative credits:

Title: The Inverted Jersey

Client: Botafogo de Futebol e Regatas

Agency: Africa

Executive creative director: Sergio Gordilho

Projects creative director: Evandro Soares

Creative directors: Sergio Gordilho, Andrea Siqueira  & Jeferson Rocha

Copywriter: Henrique Zirpoli

Art directors: Ivan Loos, Jeferson Rocha & Sergio Gordilho

Project creative: Evandro Soares

Project producer: Mauricio Gessulli

Digital producer: Guilherme Levy
Digital Production: Webcore

Print production: Carla Lustosa & Edson Harada

TV production: Rodrigo Ferrari & Leonardo Damasceno 

Production company: Conspiracao

Directors: Daniel Lieff & Gabriel Ghidalevich