In March this year, Peruvian football club Real Garcilaso was fined US$12,000 after club supporters racially abused black Brazilian player Tinga of club, Cruzeiro, in a Copa Libertadores match between Real Garcilaso, and Brazil’s Cruzeiro. Tinga was taunted with monkey chants every time he interacted with the ball during the game, won 2-1 by Real Garcilaso.

Hooligan violence is usually the main problem in Latin American games. Racial abuse tends to be the domain of football in Europe. Fox Sports Latin America decided to make a statement against the new misbehaviour.

It chose one its highest rated Pay TV events of 2014 to make sure its statement against racism made its mark.

Before the game’s broadcast, Fox approached Brazilian children Brazil and gave them uncoloured sketches of each player. The children were asked to colour the athletes as they perceived them.

Nearly every player’s portrait was given rainbow colours,  demonstrating the children’s “colour-blindness.” Fox Sports then replaced the traditional photos of players that ran during the game’s broadcast with the children’s sketches.

Creative Credits:

Creative & Production: FIC creative team LATAM

Chief creative officer: André Takeda

Creative director: Alex Mendes

Art Directors: Anderson Sander & Anderson Showlê plus Julia Lima, Marcelo Silva, Alexandre Collares, Leonardo Braz

Copywriters: Alex Mendes & Alan Markenson

Producers: Kleber Muller & Gustavo Lopes

Head of Art: Victor Seabra