Who's doing what in the world of commercial creativity.
Electric Art began using the tagline, Play God, in 2006. It was, and still is, rather an emotive way of making itself look good. What Electric Art actually does is make other creatives look good. Here’s what …
Here’s what a VR, AR and even 360 degree 3D online experiences can’t do. M&C Stockholm’s double page print ad lets you see, touch and smell the LG G4 phone’s highlight feature – for real. In an …
In 2013, KLM gave its World Business Class a world class makeover. DDB & Tribal Worldwide saw an opportunity to highlight the airline’s innovation and sustainability while it introduced the new World Business Class to …
Del Campo Saatchi & Saatchi made BGH air conditioners world famous with its campaigns, Dads in Briefs and Summer Hater... ....far exceeding the aims of each brief to the agency. Now the agency has found another ingenious way …
When KETÓ, a school of improvisation in Lima, asked Quorum Saatchi & Saatchi Peru to promote its course, it was probably expecting an ad. It got something much more effective. An exam. The agency created a final …
Brazil’s largest news agency, VEJA, wanted to discuss the importance of knowing your news source. This is how its agency did that… AlmapBBDO devised a project that allowed different artists to recreate an image. The art …
BBDO New York’s ad for GE is topsy-turvy - upside down, back to front and surprising. Both the visual and the narrative delivery of the new GE commercial, Time Upon a Once, are mnemonics that also …
Before creative work commenced on its campaign for road safety charity, Brake, for National Road Safety Week, Y&R New Zealand was confronted with this information: “On average each week in New Zealand, five families are …
90% of people said yes in Colenso's social experiment about what Feeling Tip Top can make you do. Rachel agreed to marry her lover. Donz said she'd babysit a goat...Here's the full story: In November, Colenso found …
In March this year, Widget Dude (real name, Kevin Blandford) won a free holiday in paradise - or as we call it, Puerto Rico. Sadly, there was a rider. It was a holiday for one …
VW’s treasure chest of wit is jam-packed. DDB Canada just added two more engaging TVCs. Unforgettable is the first creative work for VW as its agency of record. It seems also to describe the campaign. A dad …
A telco that uses space for marketing purposes. Let’s face it, Vodafone isn’t the brand that comes to mind first. Or wasn’t. Vodafone’s Spanish agency, Sra.Rushmore, has created a platform that gives users an experience usually reserved …